2025 Best Online Master's Degrees in Marketing
An online master’s in marketing is designed for working professionals currently in the marketing field or those looking to explore a new career path. This master’s degree is typically offered in two ways: a Master of Science or an MBA. An MS in Marketing focuses on the quantitative aspects of marketing, such as metrics and analytics, while coursework within an MBA in Marketing prepares students to assume leadership roles across the marketing field.
Key Takeaways:
- Saint Joseph's University has high median earnings for its marketing graduates at $178,231.
- We feature schools with marketing master's degrees online that have student review ratings of 4.02/5 or higher.
- Our most affordable marketing master's programs have tuition costs that are below $12,000.
We assess online programs using a multifaceted approach, focusing on affordability, alumni earnings, and student reviews. For a detailed explanation, please refer to our methodology page.
At a Glance:
Featured Popular UUֱs
Southern New Hampshire University Online
- Online Enrollment: 23,595
Southern New Hampshire University's online MS in Marketing with a concentration in Social Media Marketing offers comprehensive learning in engaging target audiences via social media channels. For $637 per credit, this program includes 12 courses over 10-week terms. You have the opportunity to earn industry certifications such as the HubSpot Social Media Certification. The program covers essential skills like campaign planning, brand management, and stakeholder negotiation. Graduates are prepared for various roles, with the BLS projecting a 13% job growth for market research analysts and a median salary of $74,680 as of May 2023.
Purdue Global
- Online Enrollment: 12,630
Purdue Global offers a 100% online MBA with a focus on marketing, designed for working professionals. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and follows a rigorous curriculum tailored by business experts. Flexible completion options range from two years based on your study pace, requiring 60 to 76 total quarter credits. With a diverse selection of seven concentrations available, the program equips you to tackle real-world challenges and leadership roles. Notably, 94% of MBA graduates continued their education or were employed within 18 months of graduation.
Liberty University
- Online Enrollment: 48,101
Liberty University's MBA in Marketing is an online program, comprising 45 credit hours. This accredited program from the ACBSP focuses on equipping you with expertise in strategic marketing, supply chain management, and consumer behavior. You can transfer up to 50% of the degree credits, enhancing flexibility. Tuition stands at $565 per credit for full-time students, with discounts for military students at $275 per credit. The program ensures practical learning through a capstone project and offers extensive career opportunities such as brand management and market research. The next start date is October 21, emphasizing a Christ-centered business approach.
Best by Salary Score
We evaluate online schools based on alumni salaries to determine the best long-term financial investment, assigning each a Salary Score. This score, based on early career earnings four years post-graduation from College Scorecard data, is represented as a letter grade. The two programs with the best Salary Scores have median graduate earnings above $89,000.
Saint Joseph's University
Why We Like Them:
The standout feature of Saint Joseph's is the median earnings of graduates, which are $178,231, placing this program in the top 1% nationally. The program is designed to be completed in 1-2 years, requiring 30 credits, and offers courses such as Consumer Behavior, Marketing Analytics, and Marketing Research. This curriculum helps prepare you for high-level marketing roles such as chief marketing officer, brand manager, or digital marketing manager. The program’s emphasis on analytics ensures you can collect and evaluate data to optimize campaigns, adding value to your skillset.
What Students Say:
"Saint Joseph's University provides a great education and adequately prepares students for entering the workforce. They provide the necessary educational opportunities for any career, have an incredible advising team, and are always working to help you improve your resume and marketability for your future career."
Brendan Mitchell, Graduated 2020
The University of Texas at Dallas
Why We Like Them:
UT Dallas excels in its online , achieving a median earnings of $89,710 for its graduates. This B-grade Salary Score places it in the top 43% of programs nationwide. This master's degree allows students to complete 12 courses at their own pace. With a wide selection of electives and core courses, the program is designed to equip students with advanced marketing skills, including digital marketing, analytics, and brand management. The program offers GMAT/GRE waivers and special tuition rates, making it an accessible option if you want to advance your marketing career.
What Students Say:
"The professors handling the MS Marketing program are extremely knowledgeable and an absolute delight to converse with. They provide an enriching experience in the classroom and make you feel connected to the actual world of marketing."
Jordane Duffy, Graduated 2015
Best by Affordability
Our list of the top 12 affordable online master's in marketing programs have had all the tuition information manually verified by our team at OnlineU. Out-of-state tuition represented unless in-state rates apply to all online students. All schools on this list have annual tuition under $12,000, making them among the most affordable options.
The University of Texas Permian Basin
Why We Like Them:
UTPB has a low tuition rate of $4,535, making the online an affordable option among its peers. We appreciate that this program is AACSB-accredited, ensuring it meets the highest academic standards. The program allows you to earn your degree in as few as four semesters, offering both speed and flexibility for working professionals. The 33- to 42-credit curriculum spans essential business disciplines and delves deeply into marketing management, analytics, and strategic thinking. You will gain hands-on experience in marketing analytics tools and techniques, enhancing your employability.
What Students Say:
"Great deal for a state school MBA in one year's time. A couple of classes had tedious homework, while the rest were very manageable... Few hiccups with scheduling but they were flexible. Overall, excellent value."
Anonymous, Graduated 2018
Union Commonwealth University
Why We Like Them:
Union's online has tuition set at $5,550, making it one of the most cost-effective options. One standout feature of the school is its small student-to-faculty ratio of 9:1, which places it in the top 12% nationally for ensuring personalized attention. Additionally, the 100% online program is designed for maximum flexibility with 8-week course schedules, a user-friendly platform, and 24/7 support. The program includes specialized courses such as Brand Management, Integrated Marketing and Communications, and Social Media Marketing.
What Students Say:
"I have thoroughly enjoyed my time at Union College in Kentucky. I have made connections with some really great people, both instructors and students... with great instructors, a desire to learn, and a good work ethic, I do not believe there is anything a student cannot achieve. I would recommend Union to anyone."
Nancy W., Graduated 2017
Columbia Southern University
Why We Like Them:
CSU has a low tuition of $6,282, placing it in the top 9% of the most cost-effective options for an online . This is complemented by an online enrollment of 15,948 students, putting CSU among the top 4% of institutions with the highest number of online learners. The MBA program at CSU is designed to equip you with vital leadership skills needed to drive an organization's marketing strategy. The curriculum includes 36 credits, allowing up to 24 transfer credits, and courses such as Strategic Digital Marketing, Marketing Research & Data Analytics, and Business to Business Marketing.
What Students Say:
"My overall experience at CSU is absolutely amazing. The courses and work load is just right. The professors and student advisors a great, the LifePace Learning option (10 week flexible term) is perfect for my work schedule. The online student portal is easy to use. Nothing but the most positive things to say about CSU."
Adam Argun, Graduated 2017
Arizona State University, Online
Why We Like Them:
ASU offers an online at a tuition rate of $8,640, placing it in the top 13% for affordability among U.S. institutions. The curriculum, spanning 30 credit hours over 10 classes, includes specialized electives in areas like audience data, content creation, and media entrepreneurship. You will also earn professional certifications such as Google Ads and Analytics, enhancing your employability and expertise in the field. We also appreciate ASU's high retention rate of 85%, indicating that a significant majority of online students are satisfied enough to continue their education here.
What Students Say:
"ASU's education in psychology was excellent, with supportive faculty and diverse courses that expanded my knowledge and critical thinking skills. Professors invested time and effort in developing meaningful relationships and ensuring educational growth. The college offered abundant resources and networking opportunities, preparing me well for post-graduate success."
Danielle, Graduated 2018
California Intercontinental University
Why We Like Them:
CIU boasts a tuition set at $8,784. This makes the online an economically viable option in the top 15% nationally for cost-effectiveness. Plus, the graduation rate is 100%, while its student review rating is 4.33 out of 5, reflecting a strong positive experience among past students. This MBA requires 36 semester credits, including 24 credits of Business Core courses and 12 credits of specialized courses in marketing and management. Possible career outcomes include roles such as international marketing manager, digital marketing manager, and global commerce marketing manager.
What Students Say:
"Excellent teaching crew and materials. It is a research-based school with a real-life business strategy. Their self-paced learning format puts you in control. Good tech support 24/7, online library, Career center, Learning and study strategy tools. Good enrollment counselors, academic coaches, and scholar-practitioner faculty."
Matthew Olusegun Ogunbukola, Graduated 2021
Western Governors University
Why We Like Them:
WGU costs an annual rate of $9,060, positioning it attractively in the top 17% of cost-effective marketing programs. This, combined with 156,935 undergraduates studying remotely, places WGU in the very top 1% of universities with the highest number of online students. The online offers a competency-based education model, allowing you to progress through your coursework at your own pace. Additionally, students can choose between specialized tracks in Digital Marketing and Marketing Analytics, each integrating industry-recognized certifications through partnerships with Google and HubSpot.
What Students Say:
"The support structure at WGU is outstanding. Despite working full-time, the flexibility and encouragement keep me motivated. My past college experience lacked this support, making WGU a game-changer. It's challenging but rewarding, especially for those balancing work and education."
Sonya Luddy, Graduated 2020
Campbellsville University
Why We Like Them:
Campbellsville offers an online with a notably low tuition of $9,522. This places CU in the top 20% for affordability among similar programs. Additionally, their commitment to financial accessibility is evident, with an average financial aid package of $19,794, ranking them in the top 21% for financial aid offerings. The program requires 36 credit hours to complete, encompassing essential marketing principles and advanced business strategies to equip you with the skills necessary for leadership roles in the marketing field.
What Students Say:
"It is a great college and has a great student diversity. There is a lot of international students. This is not a party school, so if you are looking for a school that you can also party at this is not it."
Keysha, Graduated 2017
Liberty University
Why We Like Them:
LU offers a online with a tuition of $10,170, demonstrating its commitment to providing an economical higher education option. The program is structured as a 36-credit hour curriculum, featuring 100% online eight-week courses, which offer flexibility for working professionals. Students can transfer in up to 50% of the degree's total credits, further enhancing the program's adaptability. Specializations available in Digital Marketing, Project Management, Social Media Management, and Sports Marketing allow you to tailor your education to your career goals.
What Students Say:
"It was really flexible for me to work full-time and go to school full-time, which is the best part about Liberty. As long I finished my assignments on time, I was able to enjoy my weekends with my family."
Laura
Mount Vernon Nazarene University
Why We Like Them:
MVNU hosts an online with a tuition of $11,323. The curriculum requires 36 credit hours or approximately 19 months to complete. You can also opt for a Fast-Track MBA option, allowing highly motivated students to finish in just 11 to 15 months by taking two courses at a time. The program includes specialized courses like Advanced Marketing Management, Marketing Strategy, and Marketing Research, focusing on both theoretical and practical aspects of marketing. Another significant advantage is the generous financial aid offered by MVNU, with an average package of $23,202.
What Students Say:
"I really like this grad program because it is very intimate... There aren't too many students per cohort and we all get to know each other... I also like how supportive the professors and staff are... They are all wonderful people and I have had a great experience so far!"
Jennifer Twigg, Graduated 2017
Southern New Hampshire University Online
Why We Like Them:
SNHU Online has a competitive tuition rate of $11,466, placing the online among the top 28% of the most affordable programs. This value is further strengthened by the university's online presence, with 157,898 students enrolled in online courses, situating SNHU in the top 1% of institutions. The marketing program requires 30 credits and features ten-week terms, making it manageable for working professionals. It includes seven core MBA courses and three specialized marketing courses — Promotions Management, Consumer Behavior and Marketing, and Brand Management.
What Students Say:
"Satisfied with the quality and difficulty of the courses. Good instructors with few exceptions. Online learning demands effort, just like face-to-face courses. Overall, a valuable education for a self-motivated learner."
Tim, Graduated 2023
Abilene Christian University
Why We Like Them:
Included for its affordable tuition at $11,700, ACU offers an exceptional balance between cost and quality for its online . What makes ACU's program particularly compelling is the substantial financial support provided; over 100% of students receive financial aid, with the average aid package being an impressive $26,280. The curriculum requires only 36 credit hours and has no residency requirements, making it a flexible option for advancing your career. We also have to mention ACU's strong recommendation rate of 94%.
What Students Say:
"Abilene Christian University's strength is the intentionality of faculty and staff to build genuine relationships with students and help them accomplish their goals in their career field. The community that exists within students and faculty is something I valued... You're not just another number or student in class, but a person who is able to have conversations or lunch with your professors."
Taylor Crumpton, Graduated 2017
Emporia State University
Why We Like Them:
Emporia State offers a compelling value with a tuition fee of $11,979. The online prepares you to become a data-driven marketing leader in today's business world. This AACSB-accredited program blends core business courses with specialized marketing electives, focusing on marketing analytics, digital marketing, and strategic decision-making. With six start dates and a streamlined admission process, the program offers flexibility to fit your schedule. Taught by experienced faculty, the curriculum allows you to apply real-world strategies immediately in your marketing career.
What Students Say:
"I did not feel like just a number at Emporia State. I was able to build a relationship with my professors and classmates...Teachers cared about me as a person. I was lost my first year and by being in Emporia I found my calling. My experience at ESU was one I will remember my whole life."
Samantha Miller, Graduated 2017
Highest Rated by Students
Our list below of online master's in marketing programs is based on student satisfaction, featuring schools with at least 20 reviews and a minimum rating of 3.5 out of 5 on OnlineU or GradReports. Each school has an 88% or higher recommendation rate, reflecting strong alumni approval. These reviews offer valuable insights into student experiences and program quality.
California Coast University
Key Metrics:
- Overall Rating: 4.42/5
- Number of Reviews: 75
- Recommend Rate: 92%
Why We Like Them:
CCU has earned an exceptional review rating of 4.42 out of 5 from its students, which is complemented by an impressive recommendation rate of 92%. This indicates that a vast majority of students endorse their educational experience at CCU. The online stands out for its flexible, self-paced structure, designed to accommodate busy professionals. You can begin your courses at any time of the year, without the constraints of semesters or terms. Additionally, the program encompasses 13 core courses, equivalent to 39 semester units, and culminates in a final examination about business marketing principles.
What Students Say:
"I really needed a place where I could get this done as fast as possible at a reasonable price. My job depended on it. I am also a single mother and did not want to be affected by high costs... From day one I wasn't a number; I was a student."
Ranita, Graduated 2012
Murray State University
Key Metrics:
- Overall Rating: 4.23/5
- Number of Reviews: 53
- Recommend Rate: 96%
Why We Like Them:
Murray State's has an overall review rating of 4.41 out of 5. If you choose to study here, you would be joining an institution where satisfaction and positive experiences are high, evidenced by the 100% recommendation rate from former students. The online includes coursework in both traditional and digital advertising strategies, ensuring an in-depth understanding of diverse marketing platforms and contemporary challenges. This curriculum equips you with a deep knowledge base and practical skills, allowing you to advance your career in the field.
What Students Say:
"Murray State University is an outstanding university whose main goal is providing 'education at its finest.' I felt extremely welcomed, and I felt like the professors and community really wanted me there. Your chances of starting a career in your field of study are promising."
Kaylee Oakley, Graduated 2019
Barry University
Key Metrics:
- Overall Rating: 4.37/5
- Number of Reviews: 305
- Recommend Rate: 93%
Why We Like Them:
Barry earned a review rating of 4.35 out of 5 as well as a recommendation rate of 93%. It's clear that most graduates found significant value in their education and are likely to suggest the program to others. Barry's online , featuring six annual start dates and a fast-paced seven-week course module, allows you to complete your degree in as few as 12 months. It's also AACSB-accredited, ensuring that the education you receive meets academic and industry standards, preparing you for advanced roles such as marketing manager, brand manager, and market research analyst.
What Students Say:
"I chose Barry over other schools because of the personal attention... Professors are engaging and the administration supports students 100%."
D. Alicea, Graduated 2018
Ohio University - Main Campus
Why We Like Them:
Ohio shines with an overall review rating of 4.29, a testament to its exceptional student satisfaction. Additionally, the recommendation rate stands at a remarkable 95%, further reinforcing its positive impact on graduates. The online at Ohio is distinguished by its strong focus on data-driven insights, marketable skills, and career support. Fully accredited by the AACSB, the program offers online coursework across three concentration options, totaling nine credits, that include Building & Developing Customer Relationships, Sales Leadership, and Sales Analytics.
What Students Say:
"I took advantage of OU's Distance Learning Program and found the professors rigorous and yet patient, challenging and encouraging. The college adviser was with me every step of the way, ensuring my assignments were graded and returned and that my registrations and other correspondence reached its destination."
Blaise Hancock, Graduated 2017
University of Delaware
Why We Like Them:
UD holds a review rating of 4.25 out of 5, highlighting the school's high level of student satisfaction and quality. The online requires 44 credits, and it covers data analysis and organizational leadership. The Business Analytics specialization prepares you for roles such as business, financial, or digital marketing analyst. Through this program, you'll learn to visualize and present data, model future scenarios, and make informed, data-driven business decisions. Complete 9 credits for a concentration or 15 credits for a STEM-designated major, all in a 100% asynchronous format.
What Students Say:
"I absolutely loved going to the University of Delaware. From the student groups to the helpful professors, UD is able to provide their students with all the possible resources that they need.... I personally believe that anyone that attends the University of Delaware will receive an amazing education along with memories that will be with them forever."
Rachel Gottlieb, Graduated 2018
William & Mary School of Education
Why We Like Them:
WM's School of Education stands out for its exceptional student satisfaction, evidenced by an impressive score of 4.16 out of 5. This accolade is complemented by a recommendation rate of 94%. The online is engaging, requiring 33 credits to complete. It can be finished in as few as 15 months and includes a one-credit residency and a free Jump Start course aimed at ensuring student success from the outset. It also emphasizes modern marketing principles, with courses like Analytics & Insights, Marketing Innovation, and Integrated Marketing Communications.
What Students Say:
"I reached out to my adviser and the director of graduate studies for help... they were 100% supportive. Overall, a great program with a great atmosphere."
Elizabeth Visosky, Graduated 2018
Aurora University
Why We Like Them:
Aurora has a high review rating of 4.15 out of 5, which is a testament to the school's quality and student satisfaction. Furthermore, 100% of Aurora's students receive financial aid, with an average package amounting to $19,830, putting the school in the top 21% for financial assistance. The online comprises 30 credit hours, catering to both full-time and part-time learners, and requires no in-person visits, making it ideal for remote students. Completing this degree equips you with cutting-edge digital marketing and design expertise, preparing you for a dynamic career in the field.
What Students Say:
"Aurora University prides itself on holding high expectations... This university strives to overcome any obstacles with the support of an amazing community, staff, and board to create a safe learning environment for all."
Zaida N. Quinones-Gonzalez, Graduated 2015
Wake Forest University
Why We Like Them:
WFU stands out with a review rating of 4.15 out of 5, reflecting a high level of student satisfaction. Another key highlight is its remarkable graduation rate at 90%, situating WFU in the top 3% nationally. Its online is designed to prepare future leaders in digital marketing, incorporating vital skills and methodologies such as user-centered design, integrated campaign research, and market analytics. With 30 credits required, this online degree program is structured to be completed in an average of two years, providing flexibility for working professionals.
What Students Say:
"Wake Forest fully prepares its students to excel in their future endeavors... Students flourish because its small student faculty ratio enables them to collaborate closely with their involved professors, giving students an interactive hands-on experience... Wake has one of the top Study Abroad programs in the country, and 80% of students take advantage of studying abroad."
K.G., Graduated 2021
Santa Clara University
Why We Like Them:
With an overall rating of 4.14 out of 5, SCU stands out for its quality as evaluated by former students. Complementing this, the university holds a graduation rate of 88%. This places it within the top 3%, indicating the institution's solid support structure for students. The online has esteemed AACSB accreditation, which ensures adherence to the highest educational standards. It's designed to equip you with business essentials, principled leadership, and cutting-edge tools. Four annual start dates provide additional flexibility to fit your schedule.
What Students Say:
"Santa Clara continues to amaze me. Its values, its rigor, its faculty, the Jesuit influence, the high-tech Silicon Valley, the weather, the opportunity to explore, and the sense of community that you can feel is something that you will want to experience forever."
John, Graduated 2022
Southern Oregon University
Key Metrics:
- Overall Rating: 4.09/5
- Number of Reviews: 46
- Recommend Rate: 91%
Why We Like Them:
SOU has a strong 4.13 overall review rating, which underscores the positive student experiences within the program. This is substantiated further by a recommendation rate of 93%, indicating broad alumni satisfaction. The online can last as few as 16 months, facilitating a quicker path to graduation. The curriculum's strong focus on practical marketing applications, such as internal marketing, e-commerce, and the use of GIS systems, ensures that you are equipped with real-world skills essential for roles like marketing manager and market research analyst.
What Students Say:
"Southern Oregon university is a great place to get your education. Mountains, trees, and other wildlife create a great environment. Professors and students are friendly and genuine. Every professor is more than willing to help you and actually prefers one-on-one time with their students."
Ian Silbernagel, Graduated 2019
University of Alabama
Why We Like Them:
UA excels in its review rating of 4.08 out of 5. Furthermore, a stellar recommendation rate of 96% highlights that the majority of students endorse this program, reflecting positively on its efficacy and student experience. The online has career-focused specializations, including Marketing Analytics and Digital & Social Media. Through 100% online courses, you'll learn to develop data-driven marketing strategies, enhance customer engagement, and apply cutting-edge digital tools to achieve business goals. The program is AACSB accredited, ensuring high educational standards.
What Students Say:
"Great instructors and ample networking opportunities...The school provides tons of professional development opportunities and many career fairs and employer meetings. Professors are always more than willing to help."
B., Graduated 2017
Texas Tech University
Why We Like Them:
TTU has stellar overall review rating of 4.06 out of 5. Paired with a recommendation rate of 91%, it is evident that graduates hold the university in high regard and vouch for the value provided. TTU's online is delivered through a fully online format, comprising 30 credit hours that focus on marketing research and advanced analytics. The curriculum, which includes courses, like Consumer Behavior Research and Digital Marketing Analytics, that prepare you to meet market demands. Plus, the Rawls Career Management Center enriches your experience by offering career support.
What Students Say:
"The program will provide me with the tools and knowledge needed to advance my career...I've already learned so much in just the few classes that I've attended, and I know I will have the advantage over the competition in the workforce..."
Jonathan Rangel, Graduated 2016
University of Arizona
Why We Like Them:
UA earns high praise from students with a review rating of 4.05, which is reinforced by a recommendation rate of 97%. UA hosts an online from the Eller College of Management offers a flexible, 100% online experience with six start dates per year. The program consists of 45 credits, which can be completed in as little as 14 months or up to four years, allowing for tailored learning at your own pace. Eller’s AACSB-accredited MBA equips graduates with the skills to solve real-world problems and communicate effectively in diverse business environments.
What Students Say:
"The University of Arizona is a great school for employment preparation and grad school. The Communication department excels in research with many ongoing studies. It offers a perfect start, especially for those pursuing continued education. However, advising services were less than helpful and sometimes rude, necessitating self-guidance in planning."
Anonymous (master's in marketing), Graduated 2018
University of Alabama at Birmingham
Why We Like Them:
UAB boasts a review rating of 4.04. Complementing this is a substantial recommendation rate of 96%, showing that graduates are extraordinarily likely to endorse this program to others. The online offers both one- and two-year plans of study, and allows for full online completion. The program also integrates access to executives within Birmingham's central business district, enhancing your networking opportunities. This multi-faceted approach prepares you for strategic business decision-making and leadership roles, backed by diverse peer interactions and high-level expertise.
What Students Say:
"Great program. Professors are there when you need them. Everything is there when you need it. They offer course tutoring if you need the service. Everything is very organized. If you know how to manage your schedule well, this program is right for you."
Rayandra, Graduated 2017
Southern Utah University
Key Metrics:
- Overall Rating: 4.18/5
- Number of Reviews: 34
- Recommend Rate: 97%
Why We Like Them:
SUU's overall review rating of 4.03 out of 5 reflects a high level of student satisfaction. It hosts an online that is rooted in practical, real-world applications, with coursework spanning promotion campaign management, traditional and digital advertising, and public relations. Students gain essential skills in brand development and analytics methods, preparing them for advanced marketing roles. The program is AACSB-accredited, ensuring rigorous academic standards. With 33 credit hours required and the flexibility of as few as 12 months to complete, it caters well to working professionals.
What Students Say:
"I loved the learning experience from SUU. Every professor I had opened my eyes to the different opportunities in each subject."
L. Hall, Graduated 2019
University of Illinois Urbana - Champaign
Why We Like Them:
UIUC earned a student review rating of 4.02 out of 5 and a recommendation rate of 97%, showcasing alumni support and satisfaction. UIUC’s online requires 32 credits and it's AACSB-accredited, which assures the highest standards of quality and relevance in business education. The university also excels in retention, with an impressive 93% rate, placing it among the top 5% of institutions in this category, indicating students' satisfaction and commitment to completing their studies.
What Students Say:
"I had an amazing experience at UoF Champaign. While it was challenging I feel as though there were a number of resources to help you be successful, from career fairs to study hours. However, as a student you will determine your success after graduation."
Anthony Tsao, Graduated 2018
Featured Popular UUֱs
Southern New Hampshire University Online
- Online Enrollment: 23,595
Southern New Hampshire University's online MS in Marketing with a concentration in Social Media Marketing offers comprehensive learning in engaging target audiences via social media channels. For $637 per credit, this program includes 12 courses over 10-week terms. You have the opportunity to earn industry certifications such as the HubSpot Social Media Certification. The program covers essential skills like campaign planning, brand management, and stakeholder negotiation. Graduates are prepared for various roles, with the BLS projecting a 13% job growth for market research analysts and a median salary of $74,680 as of May 2023.
Purdue Global
- Online Enrollment: 12,630
Purdue Global offers a 100% online MBA with a focus on marketing, designed for working professionals. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and follows a rigorous curriculum tailored by business experts. Flexible completion options range from two years based on your study pace, requiring 60 to 76 total quarter credits. With a diverse selection of seven concentrations available, the program equips you to tackle real-world challenges and leadership roles. Notably, 94% of MBA graduates continued their education or were employed within 18 months of graduation.
Liberty University
- Online Enrollment: 48,101
Liberty University's MBA in Marketing is an online program, comprising 45 credit hours. This accredited program from the ACBSP focuses on equipping you with expertise in strategic marketing, supply chain management, and consumer behavior. You can transfer up to 50% of the degree credits, enhancing flexibility. Tuition stands at $565 per credit for full-time students, with discounts for military students at $275 per credit. The program ensures practical learning through a capstone project and offers extensive career opportunities such as brand management and market research. The next start date is October 21, emphasizing a Christ-centered business approach.
Student Reviews of Online Marketing Programs
I am extremely upset with this program. First, my student advisor was great! She was very helpful and knowledgeable, but financial aid denied my Satisfactory Academic Progress Appeal. This means I cannot get financial aid for my FINAL CLASS in the Master's program. With their monthly payments, it would equal OVER $700.00 per month. Do they just assume I don't have other bills to pay? This is crazy. Maybe it is my fault for obtaining one C in a class, but really? I take 2 years of my life, and cannot... Read More
Review Date: 7/7/2022
Would Recommend: No
Helpful for Career: No
My experience with the online IMC program at Georgetown University began in 2017, and has been tremendous thus far. Staff is readily available via phone or email and Jacky Yoo, the IMC program director, is both approachable and helpful. Before starting the program, two concerns were: the age of the IMC curriculum and missing face time with teachers and students due to online enrollment versus on-campus enrollment . After researching and interacting with some professors, there was no doubt that I... Read More
Review Date: 6/20/2017
Would Recommend: Yes
Helpful for Career: No
West Virginia University's Integrated Marketing Communications online program provided a fantastic graduate experience because your advisors and professors dedicate themselves to setting you up for success. Before this program, I had never taken an online class before so learning how to navigate an entirely online program was daunting. My advisor walked me through the whole program and online learning environment which calmed my nerves and set me up for success. Once the classes begin, my professors... Read More
Review Date: 12/8/2017
Would Recommend: Yes
Helpful for Career: No
Texas A& M University - Commerce is absolutely phenomenal. I picked from a myriad of different schools and somehow chose TAMUC. The instructors are diligent and knowledgeable, the Financial Aid office is warm and welcoming and the southern hospitality was at an all time high. The degree program was rigorous enough to make me feel like my degree was worth the money but I still felt I was learning and retaining information at a great pace. The classes I took connected my undergraduate learnings and... Read More
Review Date: 8/23/2017
Would Recommend: Yes
Helpful for Career: No
I attended CTU and achieved my Bachelors degree. I am now enrolled in there Masters Program for Project Management. I've read reviews about there poor administration but I have had nothing but positive experiences. I actually viewed there administration as a strength. I deal with a man named Brian Johnson who has done a great job with communicating with me. As for the course work, I like how the program is ran with there Intellipath program. The programs are not easy and do take time, but the classes... Read More
Review Date: 5/15/2019
Would Recommend: Yes
Helpful for Career: Yes
The online Master of Science in Integrated Marketing Communications (IMC) is a flexible program with very helpful advisers to help students maximize their course load in a way that works for them. The program can be completed in as little as 2 years, with the option to extend the completion period if desired. While they recommend certain courses to be taken concurrently, students may opt to simply take one course at a time on a part-time basis for financial reasons or otherwise. Professors are generally... Read More
Review Date: 3/8/2017
Would Recommend: Yes
Helpful for Career: No
Hello! My name is Davina Reid and I am currently enrolled at Southern New Hampshire University. After six months of searching for an online graduate Marketing program, I can confidently say I made the perfect decision to pursue my education with SNHU! From the application process to the courses, SNHU has been extremely helpful and supportive of my graduate school journey. This was my first time taking online courses so initially I was nervous, but the advisors and instructors made the process as... Read More
Review Date: 12/6/2016
Would Recommend: Yes
Helpful for Career: Yes
Taking classes online was more convenient for me because of the cost, I do not have to drive to and from campus. I also attended this university in the past and earned an associate and bachelor degrees.
Review Date: 3/20/2015
Would Recommend: Yes
Helpful for Career: No
I'm attending BU's online Master's program. It affords me the ability to get a quality education while living and working across the country. My Professors are knowledgeable in the field they're teaching. Each have been easily accessible and the networking opportunities with fellow students is a plus. On the other hand, I would like more of an opportunity for the program to offer more career support.
Review Date: 3/19/2016
Would Recommend: Yes
Helpful for Career: No
Pros: - Classes are available frequently making it easy to go at your on pace - Easily accessible for distance learners - Great support by instructors and staff Cons: - Not many financial aid/scholarship opportunities for grad students
Review Date: 7/9/2014
Would Recommend: Yes
Helpful for Career: No
I have enjoyed my first year of graduate studies at WTAMU's College Of Business. Returning to school was very nerve racking for me, but the advisers and faculty are very accommodating to those with families and non-traditional school hours. I wish more of the MBA program was exclusively an online program to better accommodate my schedule, home life, and study habits. WTAMU is working hard to make many improvements on and off the campus; increasing campus landscape and attractiveness, more student... Read More
Review Date: 4/17/2013
Would Recommend: Yes
Helpful for Career: No
I have been learning a lot but the school needs to better its career services and financial aid help. They act like they have help but every time I use it I always wish I hadn't and gone to a different school. I have reached out to other who have gotten an MBA from Walden and they say it did help their career but they too felt there needs to be more help from Walden on the financial aid and career services
Review Date: 10/11/2014
Would Recommend: No
Helpful for Career: No
The commitment of the staff to make sure that I succeed in every facet of my schooling, I can't even imagine how i could do that with out the help.
Review Date: 3/3/2013
Would Recommend: Yes
Helpful for Career: No
APU/AMU is great!! Because I am in the military I travel a lot so taking an online class is a bonus.
Review Date: 3/15/2014
Would Recommend: Yes
Helpful for Career: No
The largest factor was the marketing program; and the familiarity of the graduate program as a whole.
Review Date: 6/17/2013
Would Recommend: Yes
Helpful for Career: No
Pros are online convenience. Cons are bachelor's program involves ONLY working in teams for each class. Team work is not productive and students do not seem serious.
Review Date: 5/6/2014
Would Recommend: Yes
Helpful for Career: No
Pros: the affordability allowed me to pursue the degree and follow my dreams. The professors are knowledgeable and understanding of my work and live obligations. The cons are it can sometimes seem formulaic with each course.
Review Date: 3/29/2014
Would Recommend: Yes
Helpful for Career: No
Being an online student is the best! I love not having to commute to complete my degree.
Review Date: 6/24/2013
Would Recommend: Yes
Helpful for Career: No
Having attended a physical university some years ago I know what is expected of me and what I expect from the instructors. CTU exceeded my expectations. My life is much richer because of the courses that I took and the support received from not only the professors but advisors and higher level VIPs at the university on site campus. I am currently in the Doctoral degree program and feel that when I complete the course in 2017 I will be highly qualified to perform in my chosen field.
Review Date: 2/17/2015
Would Recommend: Yes
Helpful for Career: No
I love the school and it's one of the few online programs that actually provides me with an education that I can use immediately in my professional life. I wish they were a little bit better at helping students with a lot of financial need but otherwise it's an awesome school.
Review Date: 8/8/2013
Would Recommend: Yes
Helpful for Career: No
What Is a Marketing Degree?
Let's First Define Marketing
The American Marketing Association (AMA) as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
In simpler terms, marketing is the creative and strategic process by which a brand, individual or entity attempts to capture a consumer’s attention, create engagement, and ultimately influence them to take a specific action.
While the global of marketing date back to ancient Egypt around 3000 BCE, U.S. origins are far more recent. In fact, it wasn’t until the country’s first print newspaper in 1704, The Boston News-Letter, that an ad appeared in print. Fast forward some 300+ years to the present day, and we live in a society dominated by advertising and marketing, some of which we’re consciously aware of and some of which we aren’t. It’s anywhere and everywhere and there’s simply no stopping the machine that’s become marketing as we know it in the 21st century.
Marketing at the Master's Level
In pursuing an online master’s in marketing, you’ll play a lead role in helping to shape the future of marketing in today’sever-evolving digital business landscape. To earn a marketing graduate degree, you must complete a curriculum specifically designed to help you prepare for a career in marketing.
However, marketing is a field with seemingly endless, constantly evolving niche areas.
Whereas the curricula in most bachelor’s marketing degree programs are designed to provide students with a more all-encompassing education in business and marketing (in addition to a core curriculum), the courses in a master’s degree program are more specific. For example, where your undergraduate curriculum likely included introductory courses, like Marketing Research, graduate courses around the topic might include such specificity as Environmental Marketing Research or Social Media Marketing, for example.
Master's coursework is more targeted and niche in order to help expand your general knowledge base and provide you with opportunities to focus on your desired area of interest within the program.
Online programs have become an increasingly popular alternative to traditional, on-campus programs and are well-respected among marketing professionals.
How Long Will It Take To Earn a Master’s Degree in Marketing?
Again, while no two programs are the same, there are generally two main tracks:
1
One is geared toward working professionals who want to earn a master’s degree in marketing but don’t have time outside of work to take a full-time courseload. Most programs aimed at working professionals last anywhere from 18-24 months, depending on the number of credit hours taken each term.
2
Most institutions offer a second program track for traditional students looking to enroll full time and complete the program in a shorter period. Full-time students can usually complete coursework within 10-15 months, depending on the exact number of credits required.
In considering different colleges and universities for your graduate degree, you’ll want to be sure and find out whether or not an institution requires separate admissions applications for each program track offered or if one application covers them all.
What Are the Admissions Requirements for Online Master’s Programs in Marketing?
Understanding admissions requirements often varies from institution to institution. There are a few standard admissions requirements you can expect to see on one or more applications you complete.
Below are the common admissions requirements:
- Undergraduate transcripts from an accredited college or university — ideally from a bachelor's of business, communications, marketing, or a related field
- Online admissions application, which may include an application fee
- Minimal GPA of around 3.0
- One of two admissions examinations (if applicable) — Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE)
- Resume or CV
- Letters of recommendation
- Personal statement or admissions essay
- Professional work experience
However, it’s important to note that many institutions have started moving to a more holistic admissions process in which test scores, among other things, are optional.
Common Courses for a Master's in Marketing Program
The courses and curriculum of a master’s degree in marketing program are intended to provide students with a greater depth and breadth of foundational marketing knowledge and opportunities to focus on different niche areas.
While core coursework may vary slightly from one program to the next, especially between the two most common types of master’s degree programs in marketing — the Master of Science (MS) in Marketing and the Master of Business Administration (MBA) with a concentration in marketing — there are standard courses across programs.
Below are some examples of core classes in marketing at the master's level:
Consumer Behavior
This course involves a journey into the minds of consumers in order to learn how marketing impacts each stage of consumers' decision-making process. Understanding consumer behavior will help you think like a consumer and a marketer.
Digital Marketing
Like everything else in life, marketing has gone digital. Consumers spend a great deal of time online, and digital marketers are well aware. In a digital marketing course, you’ll learn how modern marketing has become remote and how it can help businesses.
Integrated Marketing Communication
An integrated marketing course will teach you how to effectively apply strategic messaging in today’s digital environment. You’ll learn integrated marketing communications theories and see how they’ve been used in different fields.
Marketing Research and Analytics
One of the greatest keys to creating a robust and impactful marketing campaign is to conduct meaningful research and carefully analyze the results. A marketing research and data analytics course will teach you about the different types of research you can conduct and how to use analytics to ensure your campaign's success.
Social Media Marketing
Once considered an industry niche, social media marketing has now become more of an industry standard. Between the multitude of social media platforms, the growing number of users and the marketing analytics capabilities, a strong social media marketing strategy has become necessary for marketers.
If you are most interested in the business side of marketing, explore our list of the best online MBA in marketing programs.
What Can You Do With a Marketing Master's Degree?
Minus a few exceptions like doing surgery, practicing law, being a pilot, etc., there’s not much you can’t do with a master’s degree in marketing.
Effective marketing has become synonymous with business success in the 21st century.
One of the more recent marketing roles created to meet the needs of the digital business world is a digital marketing specialist. Professionals in this role provide their expertise in growing a company’s digital marketing efforts. In addition, digital marketing specialists closely follow the performance of digital marketing campaigns, explore new opportunities in the digital space and play a role in social media marketing initiatives. Achieving an online marketing master's degree may give you a leg up in this burgeoning field of remote work, as it demonstrates your digital prowess.
We've also listed some other popular career paths for professionals with a master’s in marketing:
Marketing Manager
oversee a business or organization’s marketing efforts, including the messaging and imaging portrayed to current and prospective consumers, the alignment of marketing and corporate strategy, the effectiveness of different marketing campaigns, and leading marketing teams. A master's degree is not required to enter this role, but often, experience in the field is what counts. However, it can give you a leg up in the industry, and the highest 10% of earners make over $208,000.
Marketing Research Analyst
Research and analysis play a vital role in marketing. have specific skill sets which allow them to conduct marketing research and analysis at every stage of a marketing campaign. They help their marketing teams craft data-driven and strategic marketing decisions based on research findings, case studies, performance analysis, predictive analysis and a host of other marketing research tools. It's important to keep in mind that it's possible to begin this career with a bachelor's, but some research positions require a master’s degree.
Professional Organizations To Join
EXPERT TIP
To aid your job search, become certified, participate in trainings, and expand your network of peers, you should thinking about joining some communities in the marketing world:
- American Marketing Association ()
- American Advertising Federation ()
- e-Marketing Association ()
- Internet Marketing Association ()
- Mobile Marketing Association ()
Is a Master’s Degree in Marketing Worth It?
It can be stressful trying to figure out whether it’s worth it to pursue a master’s program in marketing online. Beyond the notion that a earning a master’s degree will lead to an increase in salary over time, there are a number of other factors to consider:
- If you’re working full-time, with or without a partner and children, will you actually have the time to commit?
- When will you have time each day and week to set aside for lectures, readings, assignments, projects, etc.?
- Considering the marketing vertical in which you currently work or aspire to work, is there a tangible benefit to earning a master’s degree in marketing?
- Would you be better served by simply putting yourself out there, individually, to gain new professional, resume-building experiences?
These are a few examples of the types of questions you’ll want to ask yourself as you continue the decision-making process.
Also, consider the following pros and cons:
Potential Advantages
More job opportunities
Receiving a formal education in an up-to-date master’s program in marketing could lead to new professional career paths. Additionally, holding a master’s degree in marketing, as opposed to simply an undergraduate degree, could make you a more attractive job candidate than those who don’t have a higher degree.
Networking
In today’s business environment, having a strong professional network can help open doors that might remain closed otherwise. By pursuing a master’s degree in marketing, you can grow your network of colleagues to include fellow students, respected faculty members, and industry professionals.
Teaching at the collegiate level
Earning a master’s degree would keep you on the path to potentially teach at the university level, especially if you went on to pursue a doctoral degree in marketing or a related field.
Potential Disadvantages
Expense
If you’re not in a position to pay tuition and fees out of pocket, the burden of thousands of dollars in student loan debt might not be worth the trade off. Further, scholarship availability likely varies from one program to the next.
Constant change
The marketing landscape, particularly in regard to digital marketing, seemingly evolves each day. You must be willing to be a lifelong learner in this field, as it requires constant change.
Master's not required
A master’s degree in marketing is not a requirement for the majority of industry jobs. Obtaining a professional industry certification from an accredited agency may hold as much weight to a current or potential employer as an actual master’s degree.
Time commitment
Thinking about your current situation in life, considering things like your current job, relationship, dependents and other commitments, adding another time-consuming element to your life may create more stress than benefits.
Bottom Line
To summarize, marketing continues to evolve in today’s digital environment. Accordingly, opportunities for professional growth in traditional and digital marketing are expected to grow by 10% between 2020 and 2030.
The decision concerning whether or not to pursue a master’s in marketing is a highly individual one, as you must consider whether current personal and professional commitments in your life would allow the time and energy required to earn an online master’s degree in marketing.