
An affordable online marketing degree can provide you with skills in consumer behavior, market research, digital strategy, and brand management. With many online programs to choose from, we rank a variety of options below based on affordability and provide a more in-depth analysis following our list that includes salary outcomes and other helpful data to help you make the best choice.
Key Takeaways:
- Best for Budget-Conscious Students: KSU and CCU offer the lowest tuition rates, making them standout choices for affordability.
- Best for High-Earning Potential: UVU and Trine boast the highest graduate salaries, ensuring a strong return on investment.
- Best for Specialization: WCU, UWA, and Champlain provide unique tracks in Professional Selling, Graphic Design, and Digital Marketing.
- Best for Large Online Learning Networks: SNHU and APUS lead in online popularity, offering extensive resources for distance learners.
We manually research and verify all tuition costs to ensure the most up-to-date and accurate information available. For an in-depth overview, please visit our methodology page.
2025 Most Affordable Online Marketing Degrees
A Closer Look at Affordable Online Marketing Degrees: Comparing Costs, Outcomes, and Program Strengths
If you want to pursue a career in marketing, choosing an online degree isn't just about cost — it’s about value. A degree’s return on investment (ROI) depends on tuition affordability but also graduate earnings and overall program quality. To help you make an informed decision, we have analyzed some of the best online marketing degrees based on manually collected tuition as well as factors like salary potential, financial aid, and student satisfaction.
Affordability vs. Earnings: Striking the Right Balance
One of the most compelling factors in this ranking is the relationship between tuition and expected post-graduation earnings. Kennesaw State University (KSU) leads the list with an ultra-low tuition of $4,770, combined with a solid graduate salary of $58,343, placing it in the 58th percentile nationwide. Utah Valley University (UVU) is another standout, boasting the highest median earnings at $66,493, with tuition at just $8,100. These schools represent the best value in terms of affordability alongside salary potential.
Marketing students should carefully consider career trajectories and potential for salary growth.
On the other hand, some schools, like Louisiana State University - Shreveport (LSUS) and Arkansas State University (A-State), have notably lower median earnings among marketing graduates, at $37,720 and $35,744, respectively. While these degrees remain affordable (LSUS: $7,070, A-State: $7,260), their lower graduate salaries suggest that marketing students should carefully consider career trajectories and potential for salary growth.
Despite lower salary outcomes at some schools, however, every institution on this list is accredited, ensuring that students receive a legitimate and industry-recognized education. Accreditation is particularly important for marketing majors, as it assures employers of a program’s quality, which can influence hiring decisions and career advancement. While earnings potential should be a key factor in selecting a program, accreditation guarantees that graduates meet industry standards, enhancing their credibility in the competitive marketing field.
Financial aid also plays a critical role in affordability, and some schools stand out for their generous support. Champlain College offers an average financial aid package of $26,498, the highest on our list. William Peace University also provides 100% of students with financial aid, ensuring nearly all enrollees receive some financial support.
Online Accessibility and Student Support for Marketing Majors
For marketing students, an online program's accessibility and support services can significantly impact learning outcomes and career readiness. Schools with large online enrollments, like Southern New Hampshire University (135,584 students) and American Public University System (39,206 students), offer extensive networking opportunities, flexible scheduling, and career services tailored for digital and traditional marketing roles. The well-established online platforms of SNHU and APUS make it easier for marketing students to gain practical experience through virtual internships and industry certifications.
However, size alone doesn’t guarantee satisfaction. Western Carolina University (WCU), with a smaller online enrollment, maintains a stronger student review rating (4.12 out of 5) than SNHU (3.21), suggesting that marketing majors at WCU may benefit from a more engaged faculty and interactive learning experience.
For students who prefer personalized instruction, Trine University Online, with just 468 distance learners, stands out with the smallest student-to-faculty ratio (8:1). This smaller class size allows for more direct mentorship — valuable for marketing students seeking guidance in specialized areas like digital branding, social media strategy, or consumer analytics.
EXPERT TIP
Ultimately, choosing a marketing program with strong online support can enhance not just coursework engagement but also career preparation through internships, networking events, and industry partnerships.
Standout Marketing Specializations and Features
Many schools go beyond general marketing, offering distinct specializations that set them apart:
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WCU is the only school in North Carolina with a professional selling and sales management focus.
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UTPB (the University of Texas Permian Basin) integrates AI and digital marketing tools into coursework, preparing marketing majors for an industry increasingly driven by automation and data analytics.
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UWA, or the University of West Alabama, offers marketing specializations in Graphic Design, Web Design, and Sports Communication for interdisciplinary learners, an approach that prepares graduates for specific roles in digital marketing, branding, and media-driven industries.
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DSU emphasizes data-driven marketing strategies, ideal for analytics-focused students.
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Champlain includes industry certifications like Google Analytics and HubSpot for career-ready graduates.
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A-State’s bachelor’s in digital technology & design with a concentration in Social Media equips marketing majors with skills in content creation, audience engagement, and platform analytics.
What Roles Can You Get With One of These Marketing Degrees?
The career opportunities available with these marketing degrees depend on whether the program is a Bachelor of Business Administration (BBA), Bachelor of Science (BS), or Bachelor of Arts (BA) — each offering distinct approaches to marketing.
Business-Focused Marketing Degrees (BBA and BSBA)
Many schools on this list, including Kennesaw State, Georgia Southwestern, Fort Hays State, and Utah Valley, offer a BBA in marketing, while others like Columbia Southern and Thomas Edison State provide a BSBA in marketing. These degrees emphasize the business side of marketing, covering areas like market research, consumer behavior, and strategic management. Graduates are well-positioned for corporate marketing roles, such as marketing managers, brand strategists, and market research analysts, often working in structured business environments with a focus on profitability and operations.
BS in Marketing: Data-Driven and Analytical
Schools like Western Carolina, Louisiana State - Shreveport, and Dakota State offer BS degrees in marketing, which lean more into analytics, technology, and quantitative strategy. These programs are great for students aiming for roles in digital marketing, marketing analytics, SEO strategy, or performance-based advertising, where data-driven decision-making is key.
BA in Marketing: Creative and Communication-Oriented
Some schools, such as Avila University and American Public University, offer a BA in marketing, which typically incorporates more coursework in communication, psychology, and creative branding. Graduates from these programs may pursue careers in content marketing, brand storytelling, advertising, and creative strategy, working in agencies or marketing departments that emphasize consumer engagement and storytelling over strictly analytical approaches.
Bachelor of Business in Marketing vs. Bachelor’s in Marketing: Which is Better?
The better degree depends on your career goals. A bachelor of business in marketing is the stronger choice if you want broader career flexibility beyond marketing, as it includes coursework in finance, management, and operations. This makes it ideal for those interested in leadership roles, business development, or entrepreneurship, as well as those who may want to transition into general business careers.
On the other hand, a bachelor’s in marketing is better suited for those committed to marketing-specific careers, as it focuses more on branding, consumer behavior, and digital strategy. It’s the preferred option for creative and analytical marketing roles like social media management, digital advertising, or market research. If you want to keep your options open across multiple business fields, the business-focused degree is more versatile, but if you’re set on marketing, the specialized degree provides a deeper dive into the field.
Final Thoughts
Affordability is a key factor for marketing majors pursuing online education. With many entry-level roles offering modest salaries, avoiding excessive student debt is crucial. Several standout institutions balance affordability with strong career outcomes.
- UVU: This university ranks at the top of our list for median earnings, with graduates earning around $66,493, placing it in the top 16% nationally. Despite being ranked #10 overall for affordability, this signifies a strong return on investment.
- CCU: Although it places #2 in overall affordability, it is #1 for overall review rating with a score of 4.42 out of 5, demonstrating high student satisfaction.
- Champlain: Leading in both graduation rate and average financial aid, Champlain is in the top 24% of schools nationwide for graduation success.
- Trine Online: While ranked #18 for overall affordability, Trine boasts the #1 student-to-faculty ratio of 8:1, reflecting a commitment to personalized education.
- SNHU Online: Ranked #22 overall, it leads in online enrollment with 135,584 students, securing a spot in the top 1% of universities.
Finally, we want to note that while a bachelor's degree can take you far, earning a master’s in marketing may help you step into senior leadership positions or specialize in areas like Digital Marketing, Analytics, or Global Branding. However, many professionals gain similar expertise through on-the-job experience, certifications, and professional development. With just a bachelor's degree, you can pursue roles such as marketing specialist, market research analyst, or public relations specialist, all of which offer strong salaries and steady job growth.
Online programs appeal to career changers and working professionals with existing financial obligations, making cost-effective education a strategic choice. Choosing an affordable online degree allows students to invest in certifications, internships, and industry tools that enhance job prospects and salary potential.
FAQs About Affordable Online Marketing Degrees
How long does it take to complete an online marketing degree?
Most online marketing programs require 120 credit hours for graduation. Some programs also include an internship to provide hands-on experience.
- Full-time students typically complete their degree in four to five years.
- Part-time students may take an additional year or more, depending on course load and scheduling flexibility.
What are common courses in an online marketing degree?
✅ Digital Marketing – Covers online advertising, social media marketing, and email campaigns, teaching students how to engage customers in the digital space
✅ Consumer Behavior – Explores psychological, social, and cultural factors that influence purchasing decisions and how marketers can leverage these insights
✅ Market Research – Teaches students how to gather and analyze data on market trends, consumer preferences, and competitors to inform business strategies
✅ Strategic Brand Management – Focuses on brand positioning, brand equity, and techniques for managing and measuring brand value over time
Do online marketing bachelor's programs require internships?
Some online marketing programs require internships as part of the curriculum, while others offer them as optional experiences to enhance real-world learning. Even when not required, internships can be valuable, particularly in competitive fields like digital marketing and brand management. Since many marketing roles are remote-friendly, online students can often secure virtual internships, gaining experience with real-world projects while building a professional network. If you’re pursuing an online degree, it’s worth seeking out hands-on learning opportunities, whether through an internship, freelance work, or industry certifications.
Are online marketing degrees as valuable as on-campus degrees?
Yes, many accredited online marketing programs offer the same curriculum, faculty, and academic rigor as their on-campus counterparts. Additionally, all online schools featured on this site are institutionally accredited, ensuring a recognized and high-quality education. Online students also develop digital communication and remote collaboration skills, which are highly relevant in today’s marketing industry.
How can I fund my online marketing degree?
Funding an online marketing degree requires careful planning, but several strategies can help minimize costs:
- Choosing an affordable online program is one of the most effective ways to save, as many schools offer lower tuition rates for online students while also eliminating expenses like room and board or commuting costs.
- Attending a public university can also lead to significant savings.
- Another cost-saving strategy is starting at a community college and then transferring to a four-year university to complete a bachelor's degree.
- Many students also choose to work part-time or full-time while studying, using their income to offset college expenses and reduce reliance on student loans.
- Additionally, applying for financial aid by submitting the FAFSA can provide access to grants, scholarships, and work-study opportunities. Some schools even offer scholarships specifically for marketing students.
While student loans are an option, students should carefully consider repayment terms and interest rates, using a loan repayment calculator to estimate the full cost before borrowing. By combining these strategies, students can make earning a marketing degree more financially manageable.
Student Reviews of Online Marketing Programs
I have read several of the responses and dont understand what people are complaining about. Overall I think this school is well ran and it's pretty easy to get help, I guess if you know where to look. The instructors could be a little better, you can tell this is a second job for a lot of them, but overall, most of them have doctorates and will work with you in all sorts of ways to help you be successful. Overall, this is a good school, and I was a little surprised by some of the comments. Alot of... Read More
Review Date: 5/7/2023
Would Recommend: Yes
Helpful for Career: No
The schools admissions process is terrible. Staff members are unaware of how to find online transcripts until the student has to threaten to speak to higher ups. Then all of sudden they can find after two weeks of you asking them status updates. Once you get your transcript you have to do a credit appeal because they don’t give you everything you earn. The credit appeal process is a joke. They tell you it will take UP TO TWO WEEKS to finish the review and exactly at the two week mark they inform... Read More
Review Date: 10/7/2022
Would Recommend: No
Helpful for Career: No
This school was perfect for me as a working parent and professional. It took me a long time to finish (8 years for my BA), but it was exactly what I needed. I have excelled at work, and have availed of many offers and opportunities only open to people with degrees. The fact that it is online is not for everyone, be sure you can self-motivate in order to have success and stay motivated. I didn't really have to bother with much in terms of customer service or tech support and majority of my books in... Read More
Review Date: 6/3/2023
Would Recommend: Yes
Helpful for Career: No
I chose this school because it was 100% paid for by the company I work for and it took exactly 23 months for me to graduate. Below are a few things to consider: -Advisors will not hold your hand and walk you through the start of each class. If you reach out they are definitely helpful and respond quickly. -The work is easy as long as you put in the time and effort. One class every fives weeks expect roughly 10-15 hours a week of homework/ dedication. -Professor assistance if 50/50. Some go out of... Read More
Review Date: 1/23/2021
Would Recommend: Yes
Helpful for Career: No
I am a veteran, and have been using my benefits to pay for school. I noticed a lot of the bad reviews have been associated with money. I cannot really attest to the validity of that because I am not paying out of pocket. Other than that, the course work is flexible. It is clear cut and still lets you have a life while earning a degree. I do sometimes question the credibility of the college just because it is a for profit college. I have not had any issues yet. If I have problems or need assistance... Read More
Review Date: 5/21/2018
Would Recommend: Yes
Helpful for Career: Yes
Absolute garbage experience. I decided to go into business marketing and the first issue I ran into is when I transferred over from a community college, and I sent my transcripts three times before the ODU office managed to get them put into the database so I could actually apply for my classes. I had to harass the offices in order to get anything moving. I have had a PLETHORA of issues at this school (not with the classes themselves, only the faculty). The faculty and staff that I have come across... Read More
Review Date: 4/8/2019
Would Recommend: No
Helpful for Career: No
I understand that not everyone is going to have a great experience with the UoP. I went to the traditional college environment in 2010 and i hated to love it. Each class at UoP is 5 weeks long. Monday is the last day of each class after the 5 week s is complete your new class always starts on a Tuesday. I like the 5 weeks because I personally get bored after week 3 any way. The classes aren't all papers some are more writing then other based on the topics., some have quizzes some don't, some have... Read More
Review Date: 3/31/2016
Would Recommend: Yes
Helpful for Career: Yes
Competency based learning is not for the incompetent. If you're considering Western Governor's University, consider whether or not you're an independent person that likes to create your own structure. If you'd rather be micro-managed, and pulled around like a child on a leash....then you should go somewhere else. If you like to independently study, and make things happen on your own accord.....go to WGU! It's perfect for me. I'm not pressured by deadlines, but encouraged to succeed. WGU provides... Read More
Review Date: 10/20/2016
Would Recommend: Yes
Helpful for Career: Yes
I'm loving it so far. So flexible and the student portal/sakai (the online course software) is so smooth and easy to navigate. Please don't change it - at least not for a long while, Ashworth! I am very happy with the quality of education, as well as the support. The flexibility is obviously the greatest perk of the school. The fact that you go at your own pace is incredible. And I don't mean at your own pace with a deadline -- I mean REALLY at your own pace. You have up to a YEAR to finish one semester.... Read More
Review Date: 5/6/2016
Would Recommend: Yes
Helpful for Career: Yes
So far, I'm having a wonderful experience. The professors and advisors are very helpful. They do follow up calls and emails to make sure you're comfortable with the format. My professor always provides feedback positive or on what needs improvement when posting each grade. If they feel like you are unsure of what is expected or heading in the wrong direction they always make sure to touch base. The work load is a lot, but not overwhelming as with other online programs I've reviewed or attended. SNHU... Read More
Review Date: 4/16/2015
Would Recommend: Yes
Helpful for Career: No
WGU is a great school for adults who need to finish a degree quickly and affordably... however, there are a few things you need to be aware of. To begin, you will need to prepare yourself to work primarily on your own. WGU does have student mentors and course instructors, however, getting appointments with course instructors can be a lost cause if the ratio of students to instructors is too high. Many times, more often than not, I would have to schedule time to talk with someone about my school work... Read More
Review Date: 4/21/2018
Would Recommend: No
Helpful for Career: No
The school is nationally accredited not regionally. It will not transfer to your state schools. It transfers to most nationally accredited schools not regionally accredited schools (there are some exceptions, but few). Get over the name, it is not going to impress anyone. Some jobs require a regionally accredited degree, Ashworth does not apply and will not work for you. Cost is the only reason I chose Ashworth, the books are included and it really is self-paced. The tech errors or delays are minimal... Read More
Review Date: 5/23/2017
Would Recommend: Yes
Helpful for Career: Yes
I greatly regret not going to a smaller, more rigorous, school. Aside from the amazing football games and fun things to do in a college town, the education was lackluster. I learned more from starting a charitable movement and running it for 3 years than I ever learned in a classroom. This school has great programs, but for most of the programs in the business school, the online classes make it difficult to connect with teachers and peers.
Review Date: 6/13/2017
Would Recommend: No
Helpful for Career: No
I have been going to post for 3 years and I have enjoyed my experience. A lot of the other comments I have read on here talked about financial issues, yeah that is college its expensive. I feel that I have gotten what I put into this college and have been challenged. my GPA is 3.6 and I work full time. When I have had issues with a class or admin my counselor was available by phone or email. She emails me when her schedule is going to change and her hours. I feel that the staff have gone above and... Read More
Review Date: 8/11/2015
Would Recommend: Yes
Helpful for Career: Yes
Ashworth has the best value for your dollar given the current market of nationally accredited schools. You must agree to the fact that this school is not regionally accredited, their credits do not usually transfer to your state school or other regionally accredited schools. The accreditation is the same as U of Phoenix, Kaplan, Ashford, etc. The customer service was horrible and over the years has greatly improved, you can tell that it has been a concerted effort among the administration to tackle... Read More
Review Date: 3/12/2016
Would Recommend: Yes
Helpful for Career: Yes
Excellent program for motivated people with more than one thing going on. You get what you put in and more! The advising staff was diligent and responsive to my needs. The credits are reasonably priced. I chose Devry initially because it's an online school everyone has at least heard of. Now I'm happy I did because they made getting my bachelor's pretty painless and took all my old credits from Albion College.
Review Date: 11/10/2015
Would Recommend: Yes
Helpful for Career: Yes
I felt compelled to write a review about my experience. Having decided to gain my undergrad degree I searched and and explored multiple options. I worked in a professional environment and had achieved a sr level management position without a degree but always felt - like I was missing something and apprehensive when people would ask where I graduated. I looked at both online as well as brick-and-mortar institutions. Traditional schools were out, given the time commitment and inflexibility. I then... Read More
Review Date: 8/10/2017
Would Recommend: Yes
Helpful for Career: Yes
WGU is definitely geared towards those who have already had some college classes and/or have working in the real world for awhile. I would not recommend it to anyone who does not have any real world experience. The lack of having a GPA will quickly get you cut in the mix of job applicants if you do not have relevant experience. It should add the necessary "piece of paper" for those looking to advance in their career or with the current employer. It is self-paced so you can do a lot in one semester,... Read More
Review Date: 4/9/2014
Would Recommend: Yes
Helpful for Career: No
I did a great deal of research before picking which Online University I would attend. The major components that drove me to WGU were the flexibility in scheduling, the accreditation, and the success rate. I knew that I would be relocating in the time I would be pursuing my Bachelor's Degree and needed the flexibilty to do so without missing deadlines or exams. I ended up moving 4 times while attending WGU and was still able to graduate on-time! Getting a degree from a university that lacks accreditation,... Read More
Review Date: 2/24/2015
Would Recommend: Yes
Helpful for Career: Yes
I am a recent graduate of Ashworth with a degree in Marketing. I currently have a career in marketing with one of the US's largest and most respected resort/outdoor recreation companies. I am also in the process of obtaining my Masters from Capella, which is an institution that holds the same regional accreditation as all the state colleges around this region (HLC-NCA). Transferring from Ashworth was harder than transferring from community college when attempting to move between institutions holding... Read More
Review Date: 7/23/2015
Would Recommend: Yes
Helpful for Career: Yes