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2025 Most Affordable Online Master's Degrees in Marketing

By Bailey Fletcher • Updated 5/20/2025

Want an online degree that's:

  • Affordable
  • Popular
  • Highly Rated
  • Military-friendly

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2025 Most Affordable Online Degrees Badge

An affordable online master’s in marketing provides a cost-effective way to advance your skills in branding, analytics, and digital strategy without putting your career on hold. These fully online degrees emphasize real-world application through case studies, team projects, and industry-aligned curriculum designed for today’s fast-changing marketing landscape. 

Key Takeaways:

  • California Coast University ranks #1 for affordability, offering an online MBA in Business Marketing for just $4,875.
  • California Intercontinental University has a 100% graduation rate. 
  • Union Commonwealth University offers a 9:1 student-faculty ratio, supporting personalized instruction and ranking #2 for affordability.

All ranked programs are institutionally accredited and fully online. Tuitions are all manually verified by our team — see our methodology page for details. 

Want an online degree that's:

  • Affordable
  • Popular
  • Highly Rated
  • Military-friendly

We've got them. Let's get started.

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Featured Popular UUÖ±²¥s

All tuition numbers were manually collected and verified
Rank School Location Annual Tuition
# 1 #1 California Coast University Santa Ana (CA) $4,875
# 2 #2 Union Commonwealth University Barbourville (KY) $5,550
# 3 #3 Columbia Southern University Orange Beach (AL) $6,282
# 4 #4 The University of Texas Permian Basin Odessa (TX) $6,803
# 5 #5 University of Alabama Tuscaloosa (AL) $7,200
# 6 #6 Texas A&M University - Commerce Commerce (TX) $7,506
# 7 #7 Fitchburg State University Fitchburg (MA) $8,520
# 8 #8 California Intercontinental University Diamond Bar (CA) $8,784
# 9 #9 Arizona State University, Online Tempe (AZ) (and 4 others) $9,075
# 10 #10 Western Governors University Salt Lake City (UT) $9,510
# 11 #11 Campbellsville University Campbellsville (KY) $9,522
# 12 #12 Purdue Global Indianapolis (IN) $9,700
# 13 #13 Liberty University Lynchburg (VA) $10,170
# 14 #14 National University La Jolla (CA) $10,608
# 15 #15 Texas Tech University Lubbock (TX) $11,070
#1

California Coast University California Coast University California Coast University

Santa Ana (CA)

, /credit

Why we like them: CCU secures the top rank for affordability in its online master's in marketing, with tuition set at only $4,875. It also has interest-free tuition payment plans. We believe this value is amplified by an exceptional student experience, as reflected by an outstanding overall review rating of 4.42 out of 5 based on student surveys we've collected.

Annual Tuition: $4,875

Key Metrics:

  • Annual Tuition: $4,875
  • Avg. Graduation Rate: N/A
  • Retention Rate: N/A
  • Recommend Rate: 92%
  • School Type: N/A
  • Undergraduate Online: N/A
  • Graduate Online: N/A
  • Certificate Online: N/A
#1

California Coast University

Santa Ana (CA)
Annual Tuition: $4,875

, /credit

Why we like them: CCU secures the top rank for affordability in its online master's in marketing, with tuition set at only $4,875. It also has interest-free tuition payment plans. We believe this value is amplified by an exceptional student experience, as reflected by an outstanding overall review rating of 4.42 out of 5 based on student surveys we've collected.

Key Metrics:

  • Annual Tuition: $4,875
  • Avg. Graduation Rate: N/A
  • Retention Rate: N/A
  • Recommend Rate: 92%
  • School Type: N/A
  • Undergrad Online: N/A
  • Graduate Online: N/A
  • Certificate Online: N/A
#2

Union Commonwealth University Union Commonwealth University Union Commonwealth University

Barbourville (KY)

, /credit

Why we like them: UCU’s digital marketing master's program offers specialized courses such as Internet Consumer Behavior, Social Media Marketing, and Brand Storytelling Techniques, blending marketing theory with data-driven digital strategies. The institution’s commitment to accessibility is further demonstrated by zero application fees, affordable tuition for both domestic and international students, and approval for veterans and active-duty military benefits.

Annual Tuition: $5,550

Key Metrics:

  • Annual Tuition: $5,550
  • Avg. Graduation Rate: 33%
  • Retention Rate: 59%
  • Recommend Rate: 100%
  • School Type: Nonprofit (Private)
  • Undergraduate Online: 94 enrolled
  • Graduate Online: 105 enrolled
  • Certificate Online: 1 enrolled
#2

Union Commonwealth University

Barbourville (KY)
Annual Tuition: $5,550

, /credit

Why we like them: UCU’s digital marketing master's program offers specialized courses such as Internet Consumer Behavior, Social Media Marketing, and Brand Storytelling Techniques, blending marketing theory with data-driven digital strategies. The institution’s commitment to accessibility is further demonstrated by zero application fees, affordable tuition for both domestic and international students, and approval for veterans and active-duty military benefits.

Key Metrics:

  • Annual Tuition: $5,550
  • Avg. Graduation Rate: 33%
  • Retention Rate: 59%
  • Recommend Rate: 100%
  • School Type: Nonprofit (Private)
  • Undergrad Online: 94 enrolled
  • Graduate Online: 105 enrolled
  • Certificate Online: 1 enrolled
#3
Orange Beach (AL)

, /credit

Why we like them: CSU's MBA in Marketing program permits up to 24 transfer credits toward the required 36 for graduation. Plus, textbooks are included in tuition. The program's emphasis on actionable, data-driven decision-making and strategic integration of global considerations prepares you to operate at the forefront of modern marketing management.

Key Metrics:

  • Annual Tuition: $6,282
  • Avg. Graduation Rate: 25%
  • Retention Rate: 42%
  • Recommend Rate: 79%
  • School Type: For Profit
  • Undergraduate Online: 13,111 enrolled
  • Graduate Online: 5,376 enrolled
  • Certificate Online: 58 enrolled
#3
Orange Beach (AL)

, /credit

Why we like them: CSU's MBA in Marketing program permits up to 24 transfer credits toward the required 36 for graduation. Plus, textbooks are included in tuition. The program's emphasis on actionable, data-driven decision-making and strategic integration of global considerations prepares you to operate at the forefront of modern marketing management.

Key Metrics:

  • Annual Tuition: $6,282
  • Avg. Graduation Rate: 25%
  • Retention Rate: 42%
  • Recommend Rate: 79%
  • School Type: For Profit
  • Undergrad Online: 13,111 enrolled
  • Graduate Online: 5,376 enrolled
  • Certificate Online: 58 enrolled
#4

The University of Texas Permian Basin The University of Texas Permian Basin The University of Texas Permian Basin

Odessa (TX)

, /credit

Why we like them: UTPB’s MBA with an Emphasis in Marketing stands out for its AACSB accreditation, attesting to the program’s adherence to the highest standards in business education. You can complete the program in as few as four semesters. Graduates of this program are now employed at industry leaders, such as Amazon, Google, and Dell Technologies.

Annual Tuition: $6,803

Key Metrics:

  • Annual Tuition: $6,803
  • Avg. Graduation Rate: 40%
  • Retention Rate: 66%
  • Recommend Rate: 73%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 1,841 enrolled
  • Graduate Online: 1,016 enrolled
  • Certificate Online: 472 enrolled
#4

The University of Texas Permian Basin

Odessa (TX)
Annual Tuition: $6,803

, /credit

Why we like them: UTPB’s MBA with an Emphasis in Marketing stands out for its AACSB accreditation, attesting to the program’s adherence to the highest standards in business education. You can complete the program in as few as four semesters. Graduates of this program are now employed at industry leaders, such as Amazon, Google, and Dell Technologies.

Key Metrics:

  • Annual Tuition: $6,803
  • Avg. Graduation Rate: 40%
  • Retention Rate: 66%
  • Recommend Rate: 73%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 1,841 enrolled
  • Graduate Online: 1,016 enrolled
  • Certificate Online: 472 enrolled
#5
Tuscaloosa (AL)

, /credit

Why we like them: UA’s AACSB-accredited MS in Marketing ensures that you benefit from a curriculum recognized for employer respect. The program’s structure offers you three specialized, career-focused concentrations: Marketing Analytics, Digital and Social Media, and Professional Sales. The inclusion of a client-based capstone project and real-world consulting opportunities also sets UA apart. Based on our surveys, 96% of students recommend UA.

Annual Tuition: $7,200

Key Metrics:

  • Annual Tuition: $7,200
  • Avg. Graduation Rate: 73%
  • Retention Rate: 87%
  • Recommend Rate: 95%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 3,381 enrolled
  • Graduate Online: 2,617 enrolled
  • Certificate Online: 1,003 enrolled
#5
Tuscaloosa (AL)
Annual Tuition: $7,200

, /credit

Why we like them: UA’s AACSB-accredited MS in Marketing ensures that you benefit from a curriculum recognized for employer respect. The program’s structure offers you three specialized, career-focused concentrations: Marketing Analytics, Digital and Social Media, and Professional Sales. The inclusion of a client-based capstone project and real-world consulting opportunities also sets UA apart. Based on our surveys, 96% of students recommend UA.

Key Metrics:

  • Annual Tuition: $7,200
  • Avg. Graduation Rate: 73%
  • Retention Rate: 87%
  • Recommend Rate: 95%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 3,381 enrolled
  • Graduate Online: 2,617 enrolled
  • Certificate Online: 1,003 enrolled
#6
Commerce (TX)

, /semester

Why we like them: TAMUC’s MS in Marketing and Marketing Analytics is STEM-designated, which provides substantial advantages if you are interested in analytics-driven careers or require extended OPT as an international student. TAMUC also offers dedicated business-specific scholarships and personalized career services, including resume workshops, headshots, and professional networking.

Annual Tuition: $7,506

Key Metrics:

  • Annual Tuition: $7,506
  • Avg. Graduation Rate: 43%
  • Retention Rate: 65%
  • Recommend Rate: 91%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 2,746 enrolled
  • Graduate Online: 1,991 enrolled
  • Certificate Online: 28 enrolled
#6
Commerce (TX)
Annual Tuition: $7,506

, /semester

Why we like them: TAMUC’s MS in Marketing and Marketing Analytics is STEM-designated, which provides substantial advantages if you are interested in analytics-driven careers or require extended OPT as an international student. TAMUC also offers dedicated business-specific scholarships and personalized career services, including resume workshops, headshots, and professional networking.

Key Metrics:

  • Annual Tuition: $7,506
  • Avg. Graduation Rate: 43%
  • Retention Rate: 65%
  • Recommend Rate: 91%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 2,746 enrolled
  • Graduate Online: 1,991 enrolled
  • Certificate Online: 28 enrolled
#7

Fitchburg State University Fitchburg State University Fitchburg State University

Fitchburg (MA)

, /credit

Why we like them: Fitchburg State’s online MBA in Marketing can be completed in as few as 12 months, offering multiple annual start dates to accommodate working professionals. A defining feature is the opportunity for a dual concentration, allowing you to build interdisciplinary expertise within one program.

Annual Tuition: $8,520

Key Metrics:

  • Annual Tuition: $8,520
  • Avg. Graduation Rate: 56%
  • Retention Rate: 72%
  • Recommend Rate: 91%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 409 enrolled
  • Graduate Online: 2,394 enrolled
  • Certificate Online: 60 enrolled
#7

Fitchburg State University

Fitchburg (MA)
Annual Tuition: $8,520

, /credit

Why we like them: Fitchburg State’s online MBA in Marketing can be completed in as few as 12 months, offering multiple annual start dates to accommodate working professionals. A defining feature is the opportunity for a dual concentration, allowing you to build interdisciplinary expertise within one program.

Key Metrics:

  • Annual Tuition: $8,520
  • Avg. Graduation Rate: 56%
  • Retention Rate: 72%
  • Recommend Rate: 91%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 409 enrolled
  • Graduate Online: 2,394 enrolled
  • Certificate Online: 60 enrolled
#8

California Intercontinental University California Intercontinental University California Intercontinental University

Diamond Bar (CA)

, /credit

Why we like them: CIU's specialization in International Management and Marketing allocates a substantial proportion to global business core courses and targeted international management modules, a dual approach rarely found in this price segment. Another unique feature is the inclusion of course materials (such as e-books) in the tuition, supporting cost transparency.

Annual Tuition: $8,784

Key Metrics:

  • Annual Tuition: $8,784
  • Avg. Graduation Rate: 100%
  • Retention Rate: N/A
  • Recommend Rate: 86%
  • School Type: For Profit
  • Undergraduate Online: 141 enrolled
  • Graduate Online: 343 enrolled
  • Certificate Online: N/A
#8

California Intercontinental University

Diamond Bar (CA)
Annual Tuition: $8,784

, /credit

Why we like them: CIU's specialization in International Management and Marketing allocates a substantial proportion to global business core courses and targeted international management modules, a dual approach rarely found in this price segment. Another unique feature is the inclusion of course materials (such as e-books) in the tuition, supporting cost transparency.

Key Metrics:

  • Annual Tuition: $8,784
  • Avg. Graduation Rate: 100%
  • Retention Rate: N/A
  • Recommend Rate: 86%
  • School Type: For Profit
  • Undergrad Online: 141 enrolled
  • Graduate Online: 343 enrolled
  • Certificate Online: N/A
#9
Tempe (AZ) (and 4 others)

, /credit

Why we like them: What sets ASU’s Digital Audience Strategy program apart is its direct integration of premier professional digital certifications, such as Google Ads, Google Analytics, and inbound marketing, into the curriculum. We think this will give you a distinct edge in the job market. Also, a hands-on capstone project partners you with real clients.

Annual Tuition: $9,075

Key Metrics:

  • Annual Tuition: $9,075
  • Avg. Graduation Rate: 66%
  • Retention Rate: 85%
  • Recommend Rate: 93%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 52,896 enrolled
  • Graduate Online: 17,156 enrolled
  • Certificate Online: 718 enrolled
#9
Tempe (AZ) (and 4 others)
Annual Tuition: $9,075

, /credit

Why we like them: What sets ASU’s Digital Audience Strategy program apart is its direct integration of premier professional digital certifications, such as Google Ads, Google Analytics, and inbound marketing, into the curriculum. We think this will give you a distinct edge in the job market. Also, a hands-on capstone project partners you with real clients.

Key Metrics:

  • Annual Tuition: $9,075
  • Avg. Graduation Rate: 66%
  • Retention Rate: 85%
  • Recommend Rate: 93%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 52,896 enrolled
  • Graduate Online: 17,156 enrolled
  • Certificate Online: 718 enrolled
#10
Salt Lake City (UT)

, /semester

Why we like them: WGU charges a flat-rate tuition per six-month term, enabling you to take as many courses as you can manage, unlike the per-credit pricing found at most competitors. WGU integrates all course materials, including e-textbooks, into a low, per-term resource fee, minimizing out-of-pocket expenses.

Annual Tuition: $9,510

Key Metrics:

  • Annual Tuition: $9,510
  • Avg. Graduation Rate: 49%
  • Retention Rate: 65%
  • Recommend Rate: 74%
  • School Type: Nonprofit (Private)
  • Undergraduate Online: 135,822 enrolled
  • Graduate Online: 49,193 enrolled
  • Certificate Online: N/A
#10
Salt Lake City (UT)
Annual Tuition: $9,510

, /semester

Why we like them: WGU charges a flat-rate tuition per six-month term, enabling you to take as many courses as you can manage, unlike the per-credit pricing found at most competitors. WGU integrates all course materials, including e-textbooks, into a low, per-term resource fee, minimizing out-of-pocket expenses.

Key Metrics:

  • Annual Tuition: $9,510
  • Avg. Graduation Rate: 49%
  • Retention Rate: 65%
  • Recommend Rate: 74%
  • School Type: Nonprofit (Private)
  • Undergrad Online: 135,822 enrolled
  • Graduate Online: 49,193 enrolled
  • Certificate Online: N/A
#11

Campbellsville University Campbellsville University Campbellsville University

Campbellsville (KY)

, /credit

Why we like them: As part of CU’s online MBA in Marketing, you can choose three of four elective tracks, including healthcare marketing, international marketing, marketing research, and marketing communication. We also believe its dual accreditation (SACSCOC and IACBE) signals that CU adheres to industry standards for both institutional and business-specific quality.

Annual Tuition: $9,522

Key Metrics:

  • Annual Tuition: $9,522
  • Avg. Graduation Rate: 41%
  • Retention Rate: 60%
  • Recommend Rate: 71%
  • School Type: Nonprofit (Private)
  • Undergraduate Online: 483 enrolled
  • Graduate Online: 854 enrolled
  • Certificate Online: 15 enrolled
#11

Campbellsville University

Campbellsville (KY)
Annual Tuition: $9,522

, /credit

Why we like them: As part of CU’s online MBA in Marketing, you can choose three of four elective tracks, including healthcare marketing, international marketing, marketing research, and marketing communication. We also believe its dual accreditation (SACSCOC and IACBE) signals that CU adheres to industry standards for both institutional and business-specific quality.

Key Metrics:

  • Annual Tuition: $9,522
  • Avg. Graduation Rate: 41%
  • Retention Rate: 60%
  • Recommend Rate: 71%
  • School Type: Nonprofit (Private)
  • Undergrad Online: 483 enrolled
  • Graduate Online: 854 enrolled
  • Certificate Online: 15 enrolled
#12
Indianapolis (IN)

, /credit

Why we like them: PGU’s MBA program has exceptional customization, underscored by its seven optional concentrations, including Marketing, Finance, and Global Business, to name a few. We think the ExcelTrack® option is particularly notable, offering a competency-based path that enables you to accelerate your degree and reduce costs substantially. PGU also claims that 94% of MBA graduates are either employed or pursuing further education 18 months post-graduation.

Key Metrics:

  • Annual Tuition: $9,700
  • Avg. Graduation Rate: 28%
  • Retention Rate: 17%
  • Recommend Rate: 74%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 31,661 enrolled
  • Graduate Online: 12,630 enrolled
  • Certificate Online: 289 enrolled
#12
Indianapolis (IN)

, /credit

Why we like them: PGU’s MBA program has exceptional customization, underscored by its seven optional concentrations, including Marketing, Finance, and Global Business, to name a few. We think the ExcelTrack® option is particularly notable, offering a competency-based path that enables you to accelerate your degree and reduce costs substantially. PGU also claims that 94% of MBA graduates are either employed or pursuing further education 18 months post-graduation.

Key Metrics:

  • Annual Tuition: $9,700
  • Avg. Graduation Rate: 28%
  • Retention Rate: 17%
  • Recommend Rate: 74%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 31,661 enrolled
  • Graduate Online: 12,630 enrolled
  • Certificate Online: 289 enrolled
#13
Lynchburg (VA)

, /credit

Why we like them: As a pioneer in distance learning since 1985 and a school holding SACSCOC accreditation, Liberty offers a proven track record of academic quality and an online MS in Marketing that integrates a biblical worldview for those who value an ethical foundation in business. It's also the most popular online school on this list, with almost 46,000 fully online graduate students enrolled.

Key Metrics:

  • Annual Tuition: $10,170
  • Avg. Graduation Rate: 62%
  • Retention Rate: 79%
  • Recommend Rate: 75%
  • School Type: Nonprofit (Private)
  • Undergraduate Online: 39,168 enrolled
  • Graduate Online: 48,101 enrolled
  • Certificate Online: 2,649 enrolled
#13
Lynchburg (VA)

, /credit

Why we like them: As a pioneer in distance learning since 1985 and a school holding SACSCOC accreditation, Liberty offers a proven track record of academic quality and an online MS in Marketing that integrates a biblical worldview for those who value an ethical foundation in business. It's also the most popular online school on this list, with almost 46,000 fully online graduate students enrolled.

Key Metrics:

  • Annual Tuition: $10,170
  • Avg. Graduation Rate: 62%
  • Retention Rate: 79%
  • Recommend Rate: 75%
  • School Type: Nonprofit (Private)
  • Undergrad Online: 39,168 enrolled
  • Graduate Online: 48,101 enrolled
  • Certificate Online: 2,649 enrolled
#14
La Jolla (CA)

, /credit

Why we like them: At NU’s MBA in Strategic Marketing, you have the flexibility to choose between two different accredited learning models — the ACBSP-accredited individual pathway with weekly starts and 8-week classes, or the IACBE-accredited group-based pathway with monthly starts and accelerated 4-week courses. This adaptability allows you to tailor your learning style and pacing.

Key Metrics:

  • Annual Tuition: $10,608
  • Avg. Graduation Rate: 29%
  • Retention Rate: 64%
  • Recommend Rate: 49%
  • School Type: Nonprofit (Private)
  • Undergraduate Online: 7,589 enrolled
  • Graduate Online: 8,980 enrolled
  • Certificate Online: 326 enrolled
#14
La Jolla (CA)

, /credit

Why we like them: At NU’s MBA in Strategic Marketing, you have the flexibility to choose between two different accredited learning models — the ACBSP-accredited individual pathway with weekly starts and 8-week classes, or the IACBE-accredited group-based pathway with monthly starts and accelerated 4-week courses. This adaptability allows you to tailor your learning style and pacing.

Key Metrics:

  • Annual Tuition: $10,608
  • Avg. Graduation Rate: 29%
  • Retention Rate: 64%
  • Recommend Rate: 49%
  • School Type: Nonprofit (Private)
  • Undergrad Online: 7,589 enrolled
  • Graduate Online: 8,980 enrolled
  • Certificate Online: 326 enrolled
#15
Lubbock (TX)

, /credit

Why we like them: An advantage of this program is TTU’s dedicated Rawls Career Management Center, which provides tailored, strategic career advancement support connecting you directly to top employers. The Techsan Connection alumni network also fosters lifelong professional networking and job placement resources exclusive to graduates.

Annual Tuition: $11,070

Key Metrics:

  • Annual Tuition: $11,070
  • Avg. Graduation Rate: 64%
  • Retention Rate: 86%
  • Recommend Rate: 92%
  • School Type: Nonprofit (Public)
  • Undergraduate Online: 2,444 enrolled
  • Graduate Online: 2,428 enrolled
  • Certificate Online: 53 enrolled
#15
Lubbock (TX)
Annual Tuition: $11,070

, /credit

Why we like them: An advantage of this program is TTU’s dedicated Rawls Career Management Center, which provides tailored, strategic career advancement support connecting you directly to top employers. The Techsan Connection alumni network also fosters lifelong professional networking and job placement resources exclusive to graduates.

Key Metrics:

  • Annual Tuition: $11,070
  • Avg. Graduation Rate: 64%
  • Retention Rate: 86%
  • Recommend Rate: 92%
  • School Type: Nonprofit (Public)
  • Undergrad Online: 2,444 enrolled
  • Graduate Online: 2,428 enrolled
  • Certificate Online: 53 enrolled

Featured Popular UUÖ±²¥s

Online Marketing Master's Degrees You May Be Interested In


Affordable Online Master’s in Marketing

Affordable online master's in marketing degrees offer graduate students an in-depth look into marketing strategies, research, and analysis with lower tuition costs. Many of these are digital marketing programs that emphasize the use of technology in reaching consumers across the internet. Students learn how to utilize social media platforms and create compelling advertising content. 

Marketing majors also engage in courses similar to those found in master's degrees in communication and MBAs due to the need to speak to and understand consumers in business environments. Graduates can find marketing careers in any industry that sells products or offers services. This includes e-commerce, computer technology, healthcare, and manufacturing. 

All online master's degrees in marketing must come from accredited institutions. Accreditation lets students know that their education is legitimate because the program they're pursuing has been evaluated for quality by a third-party agency. It's imperative that affordable online degrees are accredited because remote students are less likely to visit campus to inspect the schools themselves.

Is an Online Master’s in Marketing Worth The Cost?

Graduates with a master's degree in marketing will find their education offers real-world value. By the time they reach their final year, they will have learned to communicate in business settings, exercised their problem-solving skills, and gained leadership training. Marketing curriculums have much to do with social science, leading to graduates' increased understanding of human behavior. Creativity also plays a significant role in students learning to create marketing content. 

These skills combine to prepare graduates for well-paid careers in a wide array of industries. Marketing managers are usually among the highest-paid employees within a corporate structure because they are responsible for expanding their company's reach and increasing sales. This potential for high salaries makes marketing master's degrees worth it, especially for students who require affordable tuition.

Remember, prospective graduate students must have completed an online bachelor's in marketing or a similar undergraduate major to be eligible for a master's program. This makes the total cost of education much higher—a fact that sees many students seeking affordable online master's degrees in marketing. Fortunately, there are affordable online degrees in marketing that keep tuition costs low. 

Is It Cheaper To Get a Master's Online?

Online master's degrees are almost always cheaper than those offered on campus. This is true for the students and the schools. An affordable online master's in marketing from a 100% online school, for example, may have lower tuition costs because they don't have to pay for brick-and-mortar classrooms. Instead, all coursework is delivered remotely through online learning platforms, such as Canvas or Blackboard. 

Online students also save money in college because they don't have to relocate to a new area or pay transportation costs if their school is local. They also save money on textbooks since their coursework is delivered digitally. 

Funding an Online Master’s Degree in Marketing

Budgeting is one of the most important parts of planning for a master's degree. Aside from fees and other miscellaneous costs, tuition makes up the majority of the price of graduate education.  

During the 2021-22 school year, master's students at public universities spent an average of $12,596 for tuition, according to data from the (NCES). These high costs emphasize why many students choose to save money through an affordable online master's degree in marketing over a traditional on-campus program. 

Financial Aid

Financial aid is the most effective way for budget-minded students to pay for their marketing degree. These methods of funding can be applied for through the Free Application for Federal Student Aid (FAFSA). Once this form is submitted, students will receive a financial aid offer that outlines their eligibility for various forms of financial aid, including student loans, grants, and work-study programs. Universities may also use this information for institutional loans and scholarships. 

Graduate students should use everything they can to manage their financial aid, including a student loan repayment calculator. This free online tool determines the amount of interest owed and when students should expect to pay off the loan in full. 

How Much Can I Make with a Marketing Master's Degree?

Marketing managers are the most common career for marketing master's graduates, where professionals receive a median annual salary of . This position requires an advanced understanding of marketing principles, excellent communication skills, and leadership experience. 

Some, but not all, employers require marketing managers to have graduate-level training. Advertising and promotions managers receive similarly high salaries at , although their tasks revolve around preparing and organizing marketing assets. Data-minded students may want to pursue roles as market research analysts or SEO strategists with salaries of . Both positions use data to determine how, when, and where to market products and services. 

FAQs About Affordable Online Marketing Master's Degrees

Are Online Master's Degrees Respected in the Field of Marketing?


Online master's degrees in marketing are respected as long as they are offered by accredited institutions. Colleges and universities typically use the same instructors as their campus classes but with class discussions, group projects, and lectures delivered through affordable digital learning platforms. The stigma regarding online education has also continued to fade, especially since most online degrees don't mention whether they were earned online. 

Which Master's Degree Is Best for Digital Marketing?


Marketing master's degrees offer wide-ranging coursework designed to build business, communication, and creative skills. For some, general marketing programs may need to be more specific for their career goals. They should ensure they have the knowledge to find employment in digital marketing. Some institutions offer digital marketing specializations that focus on various niches, such as digital media analytics, social media strategies, and online marketing content. 

Marketing MBAs allow students to learn about sales, forecasting, operations, and management, in addition to foundational marketing strategies related to digital marketing. Another option is an affordable online master's in communications degree that features classes on public relations and consumer behavior through social media.

How Can I Afford an Online Master's Degree in Marketing?


Financial planning is the best way to ensure master's degrees in marketing are affordable for all students. This preparation includes budgeting and cost estimation tools that help students save money on everything from school supplies to basic necessities, such as rent and food. One of the best ways to take chunks off the high cost of tuition is to apply for scholarships. These are lump sums of cash that do not have to be repaid. Students can earn merit-based scholarships through their academic achievements or apply for need-based scholarships that are provided based on financial restraints. 

Student Reviews of Online Marketing Programs

Anne G., Graduated 2024

Attended: Hult International Business School

Hult International Business School has been a complete game-changer for me. The global community here has opened my eyes to a whole new world, and the faculty's expertise keeps things current with industry trends. Networking at Hult is like nowhere else. I've been mingling with some impressive professionals in the program - lots of industry leaders sharpening their skills, although there's a bunch of us starting our careers too. (So, if you're in that boat, don't worry, you won't feel out of place.... Read More

Review Date: 1/11/2024

Attended: Hult International Business School

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: Yes

Anne G., Graduated 2024

Tatyana, Graduated 2023

Attended: Louisiana State University - Shreveport

The LSUS professors are amazing and attentive. My academic coach contacts me almost every week to offer support and guidance throughout the program. The current online test taking software is user-friendly as well as Moodle. I am happy that I chose this school for my graduate studies.

Review Date: 6/26/2023

Attended: Louisiana State University - Shreveport

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Tatyana, Graduated 2023

Josh, Graduated 2022

Attended: Louisiana State University - Shreveport

Great school. Loved the work put into the online program and the students that have help build out this program. I would say some small things need fixing but other than that great program for the working professional. Most of the classes can be done around your work schedule.

Review Date: 6/20/2023

Attended: Louisiana State University - Shreveport

Overall Rating: 4/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Josh, Graduated 2022

trinka1922, Graduated 2022

I was enrolled in the MS in Marketing program. The program itself was fine. It was fast-paced and I felt like not enough hands-on learning but not much you can do with 4 weeks per class. I did learn valuable information for my career. My frustration is with the school itself, not the program. I had a month that I got a lower grade than my typical on a course I took due to family illness. I wanted to retake the course, but of course it wasn't offered again for several months. That one course took... Read More

Review Date: 11/18/2022

Overall Rating: 3/5

Experience Rating: 1/5

Instruction Rating: 4/5

Would Recommend: No

Helpful for Career: No

trinka1922, Graduated 2022

Jennie G., Graduated 2020

My experience with the online IMC program at Georgetown University began in 2017, and has been tremendous thus far. Staff is readily available via phone or email and Jacky Yoo, the IMC program director, is both approachable and helpful. Before starting the program, two concerns were: the age of the IMC curriculum and missing face time with teachers and students due to online enrollment versus on-campus enrollment . After researching and interacting with some professors, there was no doubt that I... Read More

Review Date: 6/20/2017

Overall Rating: 4/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Jennie G., Graduated 2020

Lenore Brown, Graduated 2018

Attended: Eastern Michigan University

The online Master of Science in Integrated Marketing Communications (IMC) is a flexible program with very helpful advisers to help students maximize their course load in a way that works for them. The program can be completed in as little as 2 years, with the option to extend the completion period if desired. While they recommend certain courses to be taken concurrently, students may opt to simply take one course at a time on a part-time basis for financial reasons or otherwise. Professors are generally... Read More

Review Date: 3/8/2017

Attended: Eastern Michigan University

Overall Rating: 4/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Lenore Brown, Graduated 2018

Davina Reid, Graduated 2018

Hello! My name is Davina Reid and I am currently enrolled at Southern New Hampshire University. After six months of searching for an online graduate Marketing program, I can confidently say I made the perfect decision to pursue my education with SNHU! From the application process to the courses, SNHU has been extremely helpful and supportive of my graduate school journey. This was my first time taking online courses so initially I was nervous, but the advisors and instructors made the process as... Read More

Review Date: 12/6/2016

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: Yes

Davina Reid, Graduated 2018

Michelle Calloway, Graduated 2018

Attended: Franklin University

I chose Franklin University for its proximity to my workplace and home and its reputation for being a great institution for working adults. I have reaped the benefits of its top-notch instruction, convenient online courses, and plentiful resources. I stepped away for a short time to pursue other interests but after sorting through my thoughts and goals, they welcomed me back with open arms. The staff is easy to work with and want to see you succeed. Although I am an online student, they make me feel... Read More

Review Date: 3/27/2017

Attended: Franklin University

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: Yes

Michelle Calloway, Graduated 2018

Eric Pelka, Graduated 2017

Attended: University of Phoenix

Its a great place for working men and women to get back into school, and a great program to really sharpen a professional. Had I started my Masters right out of undergrad I would have preferred to attended a physical location with more hands on learning.

Review Date: 1/30/2015

Attended: University of Phoenix

Overall Rating: 4/5

Experience Rating: 4/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Eric Pelka, Graduated 2017

Anna Patz, Graduated 2017

Attended: University of Phoenix

Taking classes online was more convenient for me because of the cost, I do not have to drive to and from campus. I also attended this university in the past and earned an associate and bachelor degrees.

Review Date: 3/20/2015

Attended: University of Phoenix

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Anna Patz, Graduated 2017

Deneen Hayes, Graduated 2017

Before even considering a graduate program, I have conducted extensive research on schools on which ones offered the best programs for what I wanted to study. Florida Institute of Technology came up as one of the top especially for online. Since I am an online student, some of the ratings I couldn't partake in. I am currently in my second term with them and I am very satisfied. I have a friend who goes to a different school and although she is an online student as well, her school doesn't offer as... Read More

Review Date: 2/21/2015

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Deneen Hayes, Graduated 2017

Sami Postma, Graduated 2016

Attended: Marist University

The slate of courses, and the work the faculty puts in to helping students, is incredibly helpful. It's definitely quite a lot of work, but I can already tell that it's going to be definitely worth it.

Review Date: 11/9/2014

Attended: Marist University

Overall Rating: 5/5

Experience Rating: 4.5/5

Instruction Rating: 4.5/5

Would Recommend: Yes

Helpful for Career: No

Sami Postma, Graduated 2016

CEO, Graduated 2016

Attended: American Public University System

Excellent choice! I completed both my Bachelor's and Master's degrees through American Military University, an APUS affiliate. I found the courses to be appropriately challenging and the faculty to be knowledgeable and helpful. There is a lot of writing involved in the Master's program and everything goes through a plagiarism check when ones work is turned in to the assignments tab, which places a high level of individual responsibility on the writer to ensure they are completing original work. I... Read More

Review Date: 6/5/2016

Attended: American Public University System

Overall Rating: 5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: Yes

CEO, Graduated 2016

Jeanne Winfree, Graduated 2016

I am taking all of my classes 100% online - so I cannot comment about the campus or campus life, which is why my star rating is lower. I love taking classes online with SNHU. The interface is easy to navigate, the course requirements are manageable, and everyone is very respectful. I enjoy working at my own pace and in my own time. I can work when I want to. There are no specific days/times that I am required to be logged in. I feel I am getting a great education.

Review Date: 2/13/2015

Overall Rating: 4/5

Experience Rating: 4.5/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Jeanne Winfree, Graduated 2016

Courtney Daniel, Graduated 2016

Attended: Texas A&M University - Commerce

Pro: You can take classes from anywhere Con: You don't get the hands on learning as you do in a classroom

Review Date: 1/29/2015

Attended: Texas A&M University - Commerce

Overall Rating: 4/5

Experience Rating: 4/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Courtney Daniel, Graduated 2016

Sara McCall, Graduated 2015

Attended: Gardner Webb University

Gardner-Webb University provides an excellent online MBA program. The faculty are very supportive and always quick to respond to questions and comments.The course work is well designed which makes it easy to stay on track.

Review Date: 12/2/2014

Attended: Gardner Webb University

Overall Rating: 4.5/5

Experience Rating: 5/5

Instruction Rating: 4.5/5

Would Recommend: Yes

Helpful for Career: No

Sara McCall, Graduated 2015

Kimberly Staples, Graduated 2014

Attended: University of North Texas

Loved my college as an undergrad and graduate student. As a graduate student I loved the flexibility in my degree in that most courses were online accept one. The teachers were awesome and I did well so long as I took good notes and wrote great papers. As a graduate student you have weekly discussuions, an assignment and usually a paper frequently.

Review Date: 3/17/2017

Attended: University of North Texas

Overall Rating: 5/5

Experience Rating: 4/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: Yes

Kimberly Staples, Graduated 2014

Jamala Kidd, Graduated 2014

Attended: University of Phoenix

I wanted to attend an online school, because of my work schedule and I believe online learning is the future of education. There are advantages, such as, it teaches me discipline with learning, the school requires interaction with other students and realistic subject matter. The downside is the world still has not caught up to see online education to be equal to the brick and mortar education. But over all, graduate school has answered the age old question of, "when will I ever use this stuff". In... Read More

Review Date: 5/5/2013

Attended: University of Phoenix

Overall Rating: 4/5

Experience Rating: 4/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Jamala Kidd, Graduated 2014

Tina Wilcher, Graduated 2014

Attended: Walden University

Convenient, lots of accreditations, meaningful lessons that pertain to my current career goals.

Review Date: 1/14/2013

Attended: Walden University

Overall Rating: 4/5

Experience Rating: 4/5

Instruction Rating: 4/5

Would Recommend: Yes

Helpful for Career: No

Tina Wilcher, Graduated 2014

Jerrad Carlisle, Graduated 2014

Attended: Davenport University

Great program all around, nothing bad to say about the school or the program in all the years I've attended.

Review Date: 10/24/2013

Attended: Davenport University

Overall Rating: 4.5/5

Experience Rating: 5/5

Instruction Rating: 5/5

Would Recommend: Yes

Helpful for Career: No

Jerrad Carlisle, Graduated 2014

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