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Digital marketing 鈥� an occupation that's expanding at a rapid pace 鈥� offers a wealth of job opportunities for prospective college students. E-marketing experts say that worldwide digital advertising spending reached in 2022 and will soon top $1 trillion. This growing market highlights the importance of digital marketing and the need for qualified professionals in the field. An online bachelor鈥檚 program in digital marketing can be a great first step toward joining this bustling industry.

While many colleges offer general marketing degrees, some are now offering targeted bachelor's programs in digital marketing. Broad-based programs will include topics like brand management and market research techniques, but digital marketing programs take a deep dive into digital media, search engine optimization (SEO), and social media. 

If digital media is your passion and you're thinking about preparing for a career in digital marketing, you can choose between earning a digital marketing degree online or in person. Online degrees are now just as respected as traditional degrees, and the flexibility of attending school on your own schedule may be a better fit for your needs.

Looking for ways to save money on a marketing degree? Check out our list of the most affordable bachelor's degrees and most affordable master's degrees in marketing.

In this field, admission requirements reflect academic readiness, of course, but also a passion for the field. Most schools require a GPA of 2.5 to 3.0, along with letters of recommendation from teachers and any other professional/academic mentors. A personal statement or essay is usually needed. This is where you outline your interest in digital marketing and related career aspirations. While schools are increasingly test-optional, others may ask for ACT or SAT scores that meet minimum thresholds. 

Once admitted, you鈥檒l complete around 120 credit hours, which includes classes that cover the foundation of marketing strategies, SEO, content strategy, analytics, and social media.

In addition to major-specific courses, many programs in digital marketing require you to complete internships and capstone projects. These learning experiences help you gain practical experience while allowing you to demonstrate your understanding of digital and traditional marketing principles. Your capstone project also makes a great addition to your portfolio of professional work. 

Bachelor's programs often include the following common courses:

• Principles of Marketing: Whether they're specializing in digital marketing or not, all marketing students need a comprehensive overview of the foundational concepts in marketing, including product development, pricing strategies, promotion, and distribution. This course explores how to identify target markets, understand consumer behavior, and develop effective marketing plans.
• Social Media Marketing: Social media platforms have become powerful marketing tools, so this course features hands-on assignments that teach students how to craft compelling content, build online communities, and measure the impact of social media campaigns. Coursework covers strategies for various platforms and discusses how to effectively engage with audiences and manage a brand's online presence.
• Search Engine Optimization (SEO): This course focuses on the strategies used to improve website visibility and ranking on search engines, covering topics such as keyword research, on-page and off-page optimization, and link building. It also teaches students about SEO-friendly web design and how to analyze website performance using SEO tools and metrics.
• Digital Advertising: Probably one of the later classes in a digital marketing bachelor's program, this course explores the principles and strategies of advertising in the digital world. Coursework should cover advanced topics such as pay-per-click (PPC) advertising, display ads, and mobile advertising. It provides students with an understanding of how to develop and execute effective digital advertising campaigns, as well as how to measure and analyze their impact.
• Content Marketing: This course examines the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. It covers content strategy, creation, distribution, and measurement. Learners practice developing various forms of content, including blogs, videos, and infographics, to achieve marketing and business goals.
• Digital Data Analytics: Digital marketing efforts need to be closely measured and monitored to ensure they're achieving the desired results. This course introduces students to the techniques and tools used to collect and interpret data in order to make informed marketing decisions. It covers topics such as customer segmentation, competitive analysis, and the use of statistical software, such as Google Analytics.

Institutional accreditation is essential when selecting an online digital marketing program. Accreditation ensures that the college or university meets specific quality standards, and it can impact financial aid eligibility, credit transfers, and job prospects after graduation. 

All of the schools on our list of the best online digital marketing degrees are accredited. However, you can find out if the school you're considering attending has earned institutional accreditation by searching the or directories.

Individual programs can also earn programmatic accreditation, which means that they have been designed to give you industry-standard skills and knowledge. Undergraduate programs in business, which include marketing programs, may be accredited by either the (ACBSP) or the (AACSB).

A bachelor's degree in digital marketing equips graduates with the technical skills to enter careers in social media marketing, SEO, digital advertising, and content marketing, to name a few areas. 

While a bachelor's degree in digital marketing provides a basic foundation, you may yet decide to further your education with a master's or doctoral degree in the field at a later point. Graduate programs, such as a master's degree in marketing, a Master of Business Administration (MBA) with a concentration in marketing, or a Doctorate in Business Administration (DBA) with a marketing specialization can provide advanced marketing skills and leadership training that can open doors to higher-level roles.

Once you've earned your online digital marketing degree, you'll be prepared to start building your marketing career by taking on one of several roles within the field. For example, you could become an SEO specialist who optimizes website content for search engines to improve ranking and visibility. You could also become a social media manager who develops and implements marketing strategies on social media platforms. 

As you gain experience, you may be able to advance to higher-level management positions. Digital marketing managers, for instance, oversee the planning, development, and execution of marketing campaigns across various digital channels. According to the Bureau of Labor Statistics (BLS), the median annual salary for all is $133,380. This occupation is projected to grow by 10% through 2031.

The qualifications for becoming a digital marketer typically include a bachelor's in digital marketing or a related field, practical experience (e.g., internships or having worked in entry-level positions), and a firm grasp of digital platforms and marketing strategies. 

You must know how to use different types of software, such as data analytics, photo imaging, and customer relationship management (CRM) software. Also, some useful soft skills to develop are team collaboration, active listening, writing content, and problem-solving.

As the Internet landscape continues to evolve with increased competition, the demand for those who profoundly understand digital marketing strategies will continue to grow. Colleges with the best digital marketing degrees can help you prepare for a rewarding career.