2025 Best Online Master's Degrees in Sports Management
An online master's degree in sports management combines supervisor principles with sports industry insights, providing a strong understanding of sports marketing, event management, and organizational leadership. The flexibility of online learning allows you to balance professional commitments while benefiting from curricula enriched by industry experts, fostering both career advancement and personal development.
Key Takeaways:
- The University of Western States offers the highest median earnings of $73,865 for its Master of Science in Sport and Performance Psychology, ranking it in the top 1% nationally for salary outcome.
- Northwestern University achieves an outstanding 96% graduation rate for its Master of Science in Sports Administration, the best among its peers in this metric.
- Southern New Hampshire University UUÖ±²¥ enrolls 157,898 students in its sports management master's degree online, ranking in the top 1% for online engagement.
Our ranking methodology evaluates each online masters degree in sports management based on salary outcomes, using a proprietary Salary Score that compares earnings across schools. For more details, visit our methodology page.
2025 Best Online Master's Degrees in Sports Management
| Rank | School | Salary Score | Median Earnings | A+ | $73,865 | 618 | $22,716 | |
|---|---|---|---|---|---|---|---|---|
| Georgetown University | A+ | $73,539 | 3,558 | $24,300 | ||||
| Northwestern University | A+ | $68,297 | 1,123 | A | $63,602 | 1,459 | $16,761 | |
| American Public University System | A | $61,535 | 48,668 | $6,825 | ||||
| Drexel University | A- | $59,280 | 4,477 | $28,462 | ||||
| University of Florida | A- | $58,846 | 8,791 | $9,900 | ||||
| Canisius University | B+ | $57,277 | 254 | $30,195 | ||||
| Virginia Commonwealth University | B+ | $56,825 | 2,680 | $20,465 |
2025 Best Online Master's Degrees in Sports Management - Program Details
#1
- Salary Score: A+
- Median Earnings: $73,865
- Online Enrollment: 618 enrolled
- Annual Tuition: $22,716
Online degree:
Why we like them: UWS stands out with notable graduate outcomes, boasting median earnings of $73,865. It also boasts a graduation rate in the top 19% nationally. The fully online MS in Sport and Performance Psychology offers 54 credit hours over 5-6 quarters, emphasizing flexibility and engagement. Students can choose from two concentrations, Applied Practice and Positive Coaching, that prepare them for CMPC® or LPC credentials. The program includes courses in Sport Psychology and Counseling and optional mentorship, equipping graduates for diverse careers in the sports and performance sectors.
#2
- Salary Score: A+
- Median Earnings: $73,539
- Online Enrollment: 3,558 enrolled
- Annual Tuition: $24,300
Online degree:
Why we like them: GU stands out with a median salary of $73,539 for graduates. And it also has a 96% graduation rate overall. The online master's degree sports management requires 30 credits, usually completed in 2 to 5 years, with flexible options for full-time and part-time students. Coursework includes Global Sports Business Acumen, Strategic Planning, Sports Marketing, and electives such as Sports Law, Communications, and Digital Media, culminating in a capstone project mentored by industry professionals
#3
- Salary Score: A+
- Median Earnings: $68,297
- Online Enrollment: 1,123 enrolled
- Annual Tuition: $53,871
Online degree:
Why we like them: NU boasts notable metrics, including a median salary of $68,297 for sports admin graduates and a 94% recommendation rate overall, highlighting its reputation for quality education. The Master of Science in Sports Administration prepares professionals to advance their careers. This sports management master's degree online features a curriculum that emphasizes industry standards and offers specialized courses, providing the flexibility needed for working individuals. With a low student-faculty ratio of 6:1, students benefit from personalized attention throughout their educational journey, ensuring a supportive and engaging learning environment.
#4
- Salary Score: A+
- Median Earnings: $66,607
- Online Enrollment: 2,307 enrolled
- Annual Tuition: $17,946
Online degree:
Why we like them: CSULB ranks in the top 4 for its A+ Salary Score, with graduates of the online master's degree in sports management earning a median salary of $66,607, placing them in the top 4% nationally. This master's program is designed to be completed in 18 months and comprises 36 units, and it features flexible evening classes and multiple internships offered through the Department of Kinesiology, providing essential practical experience. The curriculum includes Sports Marketing, Management and Leadership, and Sports Finance, equipping students for various roles in the competitive sports industry.
#5
- Salary Score: A
- Median Earnings: $63,602
- Online Enrollment: 1,459 enrolled
- Annual Tuition: $16,761
Online degree:
Why we like them: CUI's online master's sports management degree stands out with impressive earnings median of $63,602, placing graduates in the top 7% nationwide. The program, designed for working professionals, is entirely online and spans 15 months, focusing on courses such as Principles of Coaching and Leadership, Ethics and Sport, and Research Methods. With an online enrollment of 1,459 students, CUI ranks in the top 19% for online learner engagement, highlighting its commitment to accessible education. Graduates also benefit from a substantial 90% recommendation rate, reflecting high satisfaction and program quality.
#6
- Salary Score: A
- Median Earnings: $61,535
- Online Enrollment: 48,668 enrolled
- Annual Tuition: $6,825
Online degree:
Why we like them: APUS boasts median earnings of $61,535, ranking it in the top 12% nationally, and it has a retention rate of 90%, placing it in the top 8%. The online enrollment is also exceptional, with APUS recognized among the top 2% for virtual students. The MS in Sports Management cultivates managerial expertise for the sports industry, covering sports law, finance, marketing, event management, and public relations. With 30 credits required for completion and specializations like Coaching Theory and Strategy, this program prepares students for roles such as athletic director or sports marketing manager.
#7
- Salary Score: A-
- Median Earnings: $59,280
- Online Enrollment: 4,477 enrolled
- Annual Tuition: $28,462
Online degree:
Why we like them: Drexel's Master of Science in Sports Business stands out with a median earning potential of $59,280, placing it in the top 18% of graduate programs and featuring a graduation rate of 78% among the top 8%. With an online enrollment of 4,477 students, Drexel ranks in the top 6% for online student numbers, highlighting its leadership in accessible education. This fully online program, designed to prepare professionals for the global sport management industry, covers Compliance, Marketing, Finance, and Business Analytics, and can be completed in 24 to 36 months on a part-time basis.
#8
- Salary Score: A-
- Median Earnings: $58,846
- Online Enrollment: 8,791 enrolled
- Annual Tuition: $9,900
Online degree:
Why we like them: UF boasts high median earnings of $58,846 for graduates, placing it in the top 20% nationally and highlighting the strong return on investment for online learners pursuing a Master of Science in Sport Management. The program stands out as the first in the nation to receive PAADS certification and emphasizes athlete development, high-performance coaching, and sports law. With exclusive access to specialized career coaching and the GatorToGator network, students can connect with industry professionals and gain practical experience through internships, positioning them for success in various roles within the sports industry.
#9
- Salary Score: A-
- Median Earnings: $57,277
- Online Enrollment: 254 enrolled
- Annual Tuition: $30,195
Online degree:
Why we like them: CU offers a Master of Science in Sports Administration, combining strong earning potential and a personalized learning experience. Graduates typically enjoy a median salary of $57,277, supported by a favorable student-faculty ratio of 11:1. The program mandates the completion of 33 credits for online students and 39 credits for those in hybrid formats, allowing them to finish the degree in 1-2 years. Students also gain practical experience through NCAA Division I game day operations and internships, alongside coursework in Leadership in Sport and Professional Sport, all of which enhance their credentials and expand networking opportunities within the sports industry.
#10
- Salary Score: B+
- Median Earnings: $56,825
- Online Enrollment: 2,680 enrolled
- Annual Tuition: $20,465
Online degree:
Why we like them: VCU stands out with graduates earning a median salary of $56,825, placing them in the top 27% of earners. The Master of Sports Leadership offers a fully online degree that merges theoretical frameworks and practical experiences, ideal for managing sports programs across diverse sectors. This interdisciplinary curriculum emphasizes leadership and interpersonal skills within sports management and coaching. Furthermore, VCU's online master's program ranks in the top 21% for enrollment, showcasing its popularity and accessibility for aspiring sports leaders.
#11
- Salary Score: B+
- Median Earnings: $56,404
- Online Enrollment: 6,329 enrolled
- Annual Tuition: $18,295
Online degree:
Why we like them: OU's median earnings for sports admin graduates are $56,404, placing it among the top 29% for salary outcomes. The online Master of Sports Administration is accredited by COSMA and offers a flexible 36-credit curriculum delivered over five semesters. With two start dates per year, students explore core studies in Sports Administration and special topics like Esports and Sports Gambling, culminating in a capstone course. The program emphasizes interactive learning and networking opportunities, making it an excellent choice for aspiring sports management professionals.
#12
- Salary Score: B+
- Median Earnings: $55,901
- Online Enrollment: 3,582 enrolled
- Annual Tuition: $13,104
Online degree:
Why we like them: CUC ranks 12th for its online MBA in Sports Management, demonstrating strong earning potential with a median salary of $55,901, placing graduates in the top 31% for earnings. The program, designed for busy professionals, offers a flexible 36-credit format with core MBA courses and specialized classes such as Economics of Sports, Sport Finance, and Diversity in Sports. Students can study entirely online with three 16-week semesters each year, allowing for a personalized degree plan tailored to individual career goals.
#13
- Salary Score: B+
- Median Earnings: $55,341
- Online Enrollment: 443 enrolled
- Annual Tuition: $8,475
Online degree:
Why we like them: SUNY College at Cortland stands out in online education with a median salary of $55,341 for graduates, ranking in the top 34% among similar institutions and a notable graduation rate of 69%, placing it in the top 17%. The online Master of Science in Sport Management is designed for working professionals, requiring 30 credit hours, including a 6-credit internship or master's project. Students can explore internships with organizations like Madison Square Garden while engaging in courses such as Business and Finance of Sport and Sports Marketing, preparing them for roles in academic institutions and professional sports.
#14
- Salary Score: B+
- Median Earnings: $54,959
- Online Enrollment: 5,458 enrolled
- Annual Tuition: $30,145
Online degree:
Why we like them: FSU excels in online education with median earnings of $54,959, ranking it in the 64th percentile. The university also boasts a significant graduation rate of 85%, placing it in the top 4% nationwide, and a 95% recommendation rate, reflecting high student satisfaction. The online Master of Science in Athletic Coaching, designed by coaches for coaches, offers a 30-credit curriculum through the College of Education, Health, and Human Sciences. This accredited program emphasizes experiential learning and is recognized nationally, providing flexible options for distance learners.
#15
- Salary Score: B
- Median Earnings: $54,265
- Online Enrollment: 2,834 enrolled
- Annual Tuition: $12,100
Online degree:
Why we like them: CSP excels with median earnings of $54,265, placing the institution in the 61st percentile for post-graduation salaries. The online Master of Arts in Sport Management can be completed in 18 months, requiring 33 credits. This program includes flexible, asynchronous courses lasting 8 weeks, focusing on leadership, strategy, marketing, and legal concepts. Important topics covered are sports marketing, financial management, and facility and event management, which led to a comprehensive project offering hands-on experience with experienced faculty guidance.
#16
- Salary Score: B
- Median Earnings: $53,931
- Online Enrollment: 157,898 enrolled
- Annual Tuition: $18,345
Online degree:
Why we like them: SNHU leads online education, boasting over 157,898 online learners, placing it in the top 1% of institutions. The online MS in Sport Management features a comprehensive curriculum with 36 credit hours, including 12 elective credits to tailor your studies. This accredited program emphasizes significant areas such as Sports Marketing, Finance, and Law and includes a required internship for practical experience. With a flexible 10-week term format and access to Office 365 Pro Plus, students can seamlessly integrate their studies into their busy lives, enhancing their online learning experience.
#17
- Salary Score: B
- Median Earnings: $53,670
- Online Enrollment: 4,018 enrolled
- Annual Tuition: $6,606
Online degree:
Why we like them: GSU offers an online master's in sports management degree, with graduates earning a median salary of $53,670. Boasting a school-wide online enrollment of 4,018 students, GSU is in the top 15% of online schools nationwide. This master's degree is designed for working professionals who require 36 credit hours and focus on sports business and administration applicable to various sectors. Admission requires a bachelor's degree, a minimum GPA of 2.5, a writing sample, a professional video, and a resume, preparing graduates for enhanced career opportunities in the growing sports industry.
#18
- Salary Score: B-
- Median Earnings: $52,308
- Online Enrollment: 4,193 enrolled
- Annual Tuition: $14,940
Online degree:
Why we like them: Louisville's master's degree in sports management online ranks among the top 49% for median earnings, reflecting its effectiveness in fostering successful careers in sports management. With an online enrollment of 4,193 students, it stands in the top 16% nationwide. The program features a robust 78% retention rate, showcasing high student satisfaction. This entirely online Master of Science in Sports Administration consists of 36 credit hours, addressing essential topics like Sports Finance, Leadership, Policy, Marketing, and Legal Issues.
#19
- Salary Score: B-
- Median Earnings: $52,035
- Online Enrollment: 5,312 enrolled
- Annual Tuition: $12,985
Online degree:
Why we like them: U of Memphis offers a Master of Science in Sport Commerce, ranked 19th for earning potential with a median salary of $52,035, placing graduates in the top 50% of earnings. The school itself boasts an extensive online enrollment of 5,312, highlighting its accessibility among the top 16% of online schools. With a comprehensive curriculum of 33 credits, students explore sports marketing, consumer analysis, and the economics of sports through both online and hybrid formats. The program is accredited by the SACSCOC and designed for aspiring executives in the global sports market.
#20
- Salary Score: B-
- Median Earnings: $51,964
- Online Enrollment: enrolled
- Annual Tuition: N/A
Online degree:
Why we like them: PW California's master's graduates in sport management studies report a median earning of $51,964, showcasing strong financial outcomes. The school itself has an 84% recommendation rate. The fully online Master of Science in Sport Management Studies spans 36 credit hours, offering concentrations in Intercollegiate Athletic Administration and a general Sports Management Studies track. With a curriculum covering sports marketing, finance, ethics, and legal aspects, this program equips professionals with essential leadership, organizational strategy, and problem-solving skills.
#21
- Salary Score: B-
- Median Earnings: $51,700
- Online Enrollment: 2,379 enrolled
- Annual Tuition: $19,212
Online degree:
Why we like them: MSU offers a Master of Science in Sport Management, ranked 21st for its strong earning potential, with graduates averaging $51,700. MSU boasts an enrollment of 2,379 students in online courses, positioning it in the top 29% of institutions for online student body size. The program emphasizes practical experience through internships and can be completed in as little as 1.5 years. With a high student recommendation rate of 87%, MSU demonstrates a commitment to student satisfaction and success in the dynamic field of sports management.
#22
- Salary Score: B-
- Median Earnings: $51,646
- Online Enrollment: 3,954 enrolled
- Annual Tuition: $11,618
Online degree:
Why we like them: USM has a high online enrollment of 3,954 graduate students, placing it in the top 17% of institutions for virtual learning at the graduate level. The recommendation rate of 84% from alumni demonstrates USM's quality and effective curriculum. This 33-credit program, requiring $556.12 per credit, can be completed in as little as one year. Accredited by the AACSB, it uniquely emphasizes sports event security management, ensuring graduates are prepared to address safety challenges in the sports industry. The program is fully online and flexible, with no GRE required.
#23
- Salary Score: N/A
- Median Earnings: $47,917
- Online Enrollment: 45,783 enrolled
- Annual Tuition: $10,170
Online degree:
Why we like them: LU excels in online enrollment, ranking in the top 1% of universities nationally with tens of thousands enrolled online at the graduate level. The Master of Science in Sports Management (Non-Thesis) offers a flexible 100% online format, allowing completion in as little as 1.5 years with 36 credit hours. Students participate in extensive coursework, including Sports Marketing and Public Relations, enhanced by a practical internship component. This program prepares graduates for successful careers in the dynamic sports industry while maintaining high academic standards.
#24
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 6,793 enrolled
- Annual Tuition: $17,544
Online degree:
Why we like them: NU ranks 24th for its online Master of Education in Sports Management. NU shows significant engagement with 6,793 remote learners, placing it in the top 3% nationally for online enrollment. The program consists of 30 credit hours across ten courses, designed for completion in approximately 15 months. With 8-week terms and year-round enrollment, it accommodates busy professionals effectively. This specialization focuses on contemporary leadership strategies, legal considerations, and ethical practices in athletics delivered by doctoral faculty to ensure high-quality education and personalized mentorship.
#25
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 5,059 enrolled
- Annual Tuition: $26,862
Online degree:
Why we like them: NSU ranks 25th for its business master's in sport revenue generation. It's a popular online school that places it in the top 3% nationally. The MBA in Sport Revenue Generation focuses on maximizing revenue streams through sales, sponsorship deals, and emerging technologies. This program is offered online or on-campus and requires 37-46 credits for completion. The curriculum blends core MBA courses with specialized classes like Sports Sponsorship Design and Strategies, enhancing practical skills in revenue generation while benefitting from AACSB accreditation.
#26
- Salary Score: N/A
- Median Earnings: $39,357
- Online Enrollment: 4,119 enrolled
- Annual Tuition: $12,416
Online degree:
Why we like them: ASU stands out with over 4,100 online learners, ranking in the top 4% of institutions for remote education. The MS in Sport Administration offers a 36-credit online curriculum, enabling completion in as few as 12 months. Courses cover essential topics such as Sports Law, Finance, Marketing, and Governance, preparing graduates for roles in professional sports organizations and collegiate athletic departments. Enjoy the flexibility of learning accessible 24/7 for working professionals.
#27
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 3,338 enrolled
- Annual Tuition: $14,400
Online degree:
Why we like them: USA ranks in the top 7% for online student participation at the graduate level, reflecting online student satisfaction. The online Master of Science in Sport Management is a 30-credit program designed for career advancement in sports events and organizational management. This program emphasizes real-world application, engaging students with current industry issues through a flexible online format. Participants can select thesis or non-thesis tracks, preparing graduates for various roles in sports management, such as team operations and sports marketing.
#28
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 3,190 enrolled
- Annual Tuition: $12,870
Online degree:
Why we like them: UWA stands out with a substantial online enrollment of 3,190 students, placing it in the top 7% of institutions for online education. The Master of Science in Sport Management offers a fully online experience with a unique focus on the business and legal aspects of the industry. The curriculum includes Sports Marketing, Finance, Law, and Facility Management courses, preparing graduates for diverse career opportunities in a dynamic field. UWA’s commitment to providing a reliable virtual learning environment enhances accessibility and ensures a comprehensive educational experience.
#29
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 2,739 enrolled
- Annual Tuition: $5,760
Online degree:
Why we like them: UWG ranks in the top 9% of higher education institutions for online enrollment, appealing to a diverse student body. In this program, students can engage in concentrations such as Intercollegiate Athletic Administration and Sports Analytics. Core courses like Revenue Generation in Sport, Sports Law, and Strategic Management of Sport Organizations culminate in a capstone project, ensuring practical application while upholding rigorous academic standards through accreditation by the Southern Association of Colleges and Schools Commission on Colleges.
#30
- Salary Score: N/A
- Median Earnings: N/A
- Online Enrollment: 2,676 enrolled
- Annual Tuition: $10,593
Online degree:
Why we like them: ODU stands out with an impressive enrollment of 2,676 students, placing it in the top 10% of universities for online programs. The program requires 33 credit hours, which are attainable in as little as four semesters. Courses cover essential critical thinking, marketing, and management skills, ensuring a practical application of theory in sports settings. With a strong recommendation rate of 87% and an overall review rating of 3.81 out of 5, the school prepares graduates for diverse professional and collegiate athletics roles.
Overview of Master's in Sports Management
By pursuing a degree in sports management, you'll discover the business side of professional, collegiate, and amateur athletics. This degree aims to prepare you with the skills needed for the delicate negotiations associated with athletic contracts, launching marketing campaigns for sports brands, managing stadium operations, and the financial management of sports teams.
The top online sports management master's programs require a thesis paper or similar project, where you'll be asked to dissect a relevant sports topic using an evidence-based approach. These programs usually take one to three years to complete 30 or more credit hours. Undergraduate degrees — especially a bachelor's degree in sports management — are generally required to be accepted into a master's in sports management.
Many sports management professionals start off as entry-level equipment managers, program coordinators, or sports marketing associates at a local high school or youth league after college graduation. During an online master's degree in sports management, you'll likely be required to attend an internship or mentorship with a team or organization. This will give you a step up above those who only hold a bachelor's degree with no experience.
Can You Get a Sports Management Master's Degree Online?
Yes, you can earn an online sports management master's degree. Online degrees are just as respected as traditional, campus programs. They may even set you apart as more qualified to work in a remote environment. When you earn a degree online, you'll primarily study through a digital learning management system (LMS), with coursework, tests, and classroom discussions all being conducted online.
Before deciding on a specific school, ensure they are an accredited institution. This means the U.S. Department of Education or another regional accreditation service has verified their coursework, faculty, facility, and general educational standards. Importantly, all of OnlineU's recommended sports management programs are accredited.
The (COSMA) is an external agency that accredits sports management master's programs online and otherwise.
Program Requirements
In order to study in a master's program in sports management online, you'll need to complete several requirements before a college will accept you. Generally, most programs require a minimum 2.75 to 3.0 GPA and a bachelor's degree in a relevant field.
Work experience may also be considered, especially if you have experience working in sports leagues or directly with athletes. This will be particularly helpful if a school asks for letters of recommendation as part of your admissions requirements. Once accepted into a program, you'll be required to complete core and elective coursework alongside a capstone or thesis project on a sports topic that interests you.
Read about the most affordable online sports psychology master's degrees to learn more about the psychology science of sports. You can also explore the best online physical education master's degrees.
Is the GRE Required for Sports Management?
The Graduate Record Examination (GRE) is a standardized test that some graduate schools require before you're admitted. However, not every master's degree in sports management requires these scores. Many colleges put less emphasis on standardized testing by taking a more holistic approach to your experience and education.
Requirements always vary by school, which is why it's important to check your institution's officially listed requirements before applying.
Is GMAT Required for Sports Management?
The Graduate Management Admission Test (GMAT) is another standardized exam that is not necessarily required to be accepted into a sports management masters degree. Similar to the GRE, the GMAT's importance in the admissions process comes at the school's discretion.
Courses in an Online Sports Management Master's
Coursework in a master's in sports management online degree covers the financial, organizational, legal, ethical, and marketing aspects of professional, collegiate, and amateur sports. You'll likely start with general business and finance courses to learn the terminology and basic operational aspects of these subjects. From there, you'll go into more specialized courses and learn how to apply your existing knowledge to a sports environment.
Here are five common core courses found in sports management master's:
Sports Marketing
This course covers the theoretical understanding and practical skills needed to create a sports brand, launch advertising campaigns, secure sponsorship deals, and facilitate licensing agreements. It will also look at how these facets relate to the sports broadcasts and sporting goods industries.
Sport Ethics
Sports managers are also team leaders. Therefore, Sports Ethics is an important course in teaching you how to consider the moral dilemmas that professionals encounter both on and off the field. You'll look at performance-enhancing drugs, sportsmanship, race, gender, and the media.
Sports Events and Community Development
This course identifies the impacts and legacies of athletic events on communities. You'll look at the processes leading up to events, such as bidding and preparation, before comparing the post-event effects on both local and neighboring communities.
Technology of Sport
This class explores the way technology impacts sport at every level, including on-field athletics and in the world of sports business. You'll look at the devices used to train, protect, test, and enhance athletic performance as well as the tools that empower sports business leaders.
Sports Business and Finance
This course provides an overview of the industry marketplace. You'll use practical finance tools to forecast budgets and utilize operational practices to keep projects on tracks. Often, there are discussions about what it means to practice fiscal responsibility in the world of sports management.
What Kind of Careers Are There in Sports Management?
Numerous roles are needed to create a functioning sports league, competitive team, or related sports business. With a master's in sports management, you'll be well-equipped to join a sports company's marketing, operations, or finance department at the managerial level.
Let's take a closer look at some of the job opportunities that are available for sports management graduates at the master's level:
Athletic Directors
oversee a university's sports programs, including facility operations, allocating athletic resources, organizing program finances, and ensuring the athletic program is aligned with the school's academic goals. Master's degrees may be expected for upper-level university employment.
Business Managers for Athletes
handle the transactions between an athlete and their employers. In the case of sports managers, they negotiate contracts with sponsors, league unions, team managers, and the leagues themselves. They may also organize schedules for public appearances and oversee large business transactions. 17% of O*Net respondents said a master's degree was required for their roles. This position is expected to see much higher job growth than most occupations.
Sports Marketing Managers
use their skills and knowledge in brand identity and event promotion in order to create effective marketing campaigns for sports teams, players, and organizations. They create advertising content, find new sources of revenue online, and secure sponsorships that align with the brand's identity. According to O*Net, 24% of professional marketing managers say their employer requires a master's degree.
Sports Facility Managers
oversee the daily operations of sports stadiums, gyms, athletic centers, and arenas. They're responsible for monitoring the facility's finances and inventory levels, onboarding team members, creating guest relations processes, ordering sports equipment, and maintaining the grounds — whether it be outdoor football fields or hardwood basketball courts.
Is Sports Management a Growing Field?
Sports and entertainment go hand-in-hand. For this reason, the Bureau of Labor Statistics (BLS) has aligned the two in their analysis of the growth of this unique industry. From 2022 to 2032, the BLS reports that sports and entertainment will see an average of approximately . This includes roles for professional athletes, coaches, event producers, and other sports officials.
Is There Money in Sports Management?
The BLS outlines the wage average for those who work in the sports industry writ large. Their findings show that the median salary falls at , just over the median salary for all occupations at $46,310.
If you're curious about what jobs are the highest paid in sports management, take a look at the below, showing the mean wages for relevant sports management roles:
Chief Executives: $246,440
Financial Managers: $183,500
Marketing Managers: $141,080
Operations Managers: $154,540
Is a Master's in Sports Management Worth It?
Earning a sports management master's online can set you up for a fruitful career in a growing field. With a defined career path, you can benefit from a role that fits your academic strengths and passions in the industry.
Let's take a look at some of the pros and cons of obtaining your master's in sports management:
Potential Benefits
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Join a thriving industry with a growing job outlook. According to BLS, there are 132,920 professionals currently working in . Furthermore, 106,800 professionals are expected to join the in the next ten years.
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Learn skills that will benefit you in other industries. If you decide to pursue a career outside of sports and athletics, the team management and finance training you earned in your master's program will prepare you for a role in business.
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Get the chance to work with high-profile athletes. With the credibility that comes with a master's degree in sports management, you'll be more likely to start your career with a prominent organization, such as the NFL, NBA, or NHL.
Potential Drawbacks
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Sports managers often work outside of the normal 9 to 5. Sports games at amateur and professional levels often occur during weekday evenings. As a facility manager, athletic director, or equipment manager, you'll likely be required to work unusual hours.
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The gender pay gap goes beyond professional athletes. It's well-documented that female athletes receive significantly less than men. However, according to a , professional women in the sports industry earn $0.82 for every $1 that men earn.
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Many sports management roles do not require a master's degree. Graduates of bachelor's programs can secure some of the same roles as master's students.
Is a Sports Management Degree Easy?
Some sports management master's programs may require you to take difficult classes in biology and physical therapy, corporate accounting, and public speaking. Depending on your strengths, these are often seen as tough classes to pass. In general, sports management master's coursework can be considered easier than other degrees at the graduate level simply because most students have a passion for sports and athletics. Being enthusiastic about your studies makes you more eager to understand the subject matter.
Bottom Line
Sports is a growing field with a higher job growth outlook than other industries. The salaries are wide-ranging, with entry-level roles falling below the national average. Even the best sports management graduate programs can't guarantee a high-paying job. However, with salaries ranging from $49,000 on average to over $200,000 at the executive level, a master's degree will give you a better chance of earning a six-figure wage.
Similar degrees, such as a master's degree in health education, may allow you to work in sports or athletics, but a sports management program is ideal for students interested in joining a sports organization or sports league. Graduates can go on to land an exciting role working alongside professional athletes, where they may spend their days inside football arenas or soccer stadiums.
Student Reviews of Online Sports Management Programs
Wayne State University is a good institution to further your education. With this being said, the school still needs to hone in a understanding of the financial needs of students with less fortunate circumstances. The expensive housing, high priced parking, limited grants, and scholarships make attending this university very difficult. Staff has had a strong history towards radicalism and some administrators are grossly racist and implacable. Iniquity and favoritism is found in instructors especially... Read More
Review Date: 3/3/2017
Would Recommend: Yes
Helpful for Career: No
The campus is attractive and I found there were many caring faculty and staff members. The amount of resources that are available to the students is far from none. There are plenty of diverse people to make connections with on campus to better your career path. The environment is very beautiful and the community is very nice. Even with the location of the school you still get a good vibe of it being a college town, and for the athletes they have the support from the community at all the home events.... Read More
Review Date: 9/20/2016
Would Recommend: Yes
Helpful for Career: No
This is a very good program that will help prepare you to be an athletic administrator. I like that the program took the things you needed to learn and tied them into an athletic theme. All my professors have been very helpful and the system is easy to use. I also like the fact that I didn't have to take the GRE to get into the program.
Review Date: 2/14/2017
Would Recommend: Yes
Helpful for Career: No
Northcentral University is a 100 percent online. All instructors have doctorate degrees and are very knowledgeable in their field. This unique University allows one to one mentoring. Classes began every Monday so there is no wait time. Apply on ncu.edu
Review Date: 9/16/2016
Would Recommend: Yes
Helpful for Career: No
One of the top four co-op programs in the country and there are some pretty cool opportunities here, but the school won't hold your hand to find them. Some of the professors are very helpful if you put forth the effort. Be prepared for incredibly dense curricula
Review Date: 11/30/2016
Would Recommend: Yes
Helpful for Career: Yes
I am in my first semester at Lasell College pursuing a Masters of Science in Sport Management. I have already communicated with my professors more in this program than I did with all of my undergraduate professors combined so I love that the communication is so open. There are so many resources available to students and everyone there does a great job of making those known and accessible. The only con is that I am doing the online program so I am unable to actually be on campus. The online format... Read More
Review Date: 2/25/2015
Would Recommend: Yes
Helpful for Career: No
I had a really awesome outreach guy here in Arizona. He was a big Marine guy who was extremely helpful and was always there when I called or emailed him. I think he covered Arizona and Nevada maybe Utah. But after he left the service was complete crap! The old guy they have working this area is useless and no one helped out like the big. Take your chances now I guess. But my thanks to Marty for being there for me.
Review Date: 11/26/2016
Would Recommend: No
Helpful for Career: No
This graduate program is perfect for me because it is entirely online which fits my schedule perfectly because it allows me flexibility with when I complete my assignments during the week. Every professor I've had has been great and they're always willing to help whenever I reach out, they're also very understanding when it comes to personal issues that may prevent me from submitting work on time. In addition to this my adviser has helped to ensure that this whole program has been a breeze for me... Read More
Review Date: 4/23/2015
Would Recommend: Yes
Helpful for Career: No
My program is accessible yet challenging. It allows me to immediately apply what I am learning in my classes to my current jobs. Unfortunately, since the social interaction is low, I do find it difficult to establish connections with the professors and students as quick as I would in a classroom setting.
Review Date: 3/24/2014
Would Recommend: Yes
Helpful for Career: No
I feel there are only pros of my graduate program. The curriculum will prepare me for a career in intercollegiate athletics.
Review Date: 6/14/2013
Would Recommend: No
Helpful for Career: No
After graduating from college, I struggled to find a graduate school that would accept me due to my GPA not being a 2.75. Thankfully, I found NCU. The classes were well organized, the first class I completed focused on time management and how to value your greatest asset in life. I still use skills taught in that course nearly 10 years later! The staff support was great, I was able to complete the program in 18 months. Soon after completion, I began working in education as a teacher. From day one,... Read More
Review Date: 6/28/2021
Would Recommend: Yes
Helpful for Career: No
Drexel was an amazing experience. I enjoyed the fact that I was taking classes who were on and off campus. I believe this gave me a deeper experience. The faculty were incredible and experts In the field while they were actively doing what they were teaching. They gave me guidance on how to pursue my career, and helped me connect with others in the field. They were using technology that allowed me to interact with my cohort while being away from campus, and I never felt like I couldn't reach my advisor... Read More
Review Date: 9/8/2016
Would Recommend: Yes
Helpful for Career: Yes
Northeastern University is the best place to join to gain experience and knowledge for future success. They have several undergraduate and graduate programs that are incredible. The school prepares you thoroughly to approach all problems and have great critical thinking skills. There's also the ability to easily connect and converse with alumni and faculty. An education at Northeastern goes way beyond the classroom walls. There are incredible opportunities for undergraduate and graduate, hands-on,... Read More
Review Date: 3/29/2017
Would Recommend: Yes
Helpful for Career: Yes
The University of Washington and their Intercollegiate Athletic Leadership program is great for anyone interested in sports administration. The program has guest speakers from all over nation give us insight about the business. Also the hands on internship gives students great ideal work experience. I believe the program will prepare me greatly in the sports business. I absolutely adore UW's scenery, there is a great view of the mountains and the lake. When it snows I feel like I'm going through... Read More
Review Date: 2/21/2017
Would Recommend: Yes
Helpful for Career: No
Neumann University offered a hybrid curriculum consisting of classroom and online work. The professors were very helpful towards creating a space for learning. The professors combined their lectures with group and individual projects. This allowed each student the opportunity to express their thoughts and share their ideas. My professors also went beyond the average expectations of teaching by connecting me with resources that allowed me to dig deep into lessons and projects. These resources led... Read More
Review Date: 5/14/2017
Would Recommend: Yes
Helpful for Career: Yes
Overall a good school to attend. It costs a lot but for the creative mind, it's worth it.
Review Date: 11/13/2013
Would Recommend: Yes
Helpful for Career: No
Millersville had a great M.Ed in Sport Management program. A great option for anyone looking to get involved in anything athletic whether in business or an academic setting. The courses provided experiences that could easily translate into the future workplace. I was coaching at the collegiate level while I was enrolled and many items that we learned directly pertained to my career at the time.
Review Date: 3/5/2017
Would Recommend: Yes
Helpful for Career: No
When I began my career at Southern New Hampshire University, I enrolled in the Sport Management program because I was interested in opening my own personal training studio. What I loved about the program was that I got hands on, real world experience. The school is affiliated with every major league sports organization in the New England area. I was able to connect with each organization as a way to learn about sport and the business. Once I completed my degree, I shifted my plans and have been teaching... Read More
Review Date: 6/26/2017
Would Recommend: Yes
Helpful for Career: Yes
Being apart of the Florida Atlantic University Sports MBA program has been life changing. Not only are we ranked within the top five(5) Sports MBA Programs in America we are also top three(3) in the state of Florida. The program has allowed me to take what I have learned in the class room and bring into real world experiences with ease due to the fact that our curriculum revolves around what is being dine in the industry as we speak today. At FAU we also have an amazing support staff. Our Director,... Read More
Review Date: 2/21/2018
Would Recommend: Yes
Helpful for Career: No
Florida Atlantic has been everything i've dreamed of for my MBA in Sports Management studies. The funny part is, I was accepted into FAU for my undergrad but decided to go else where. I loved met experience there but was coincidentally drawn back towards FAU, and decided to attend for my graduate studies. FAU has provided a myriad of ways for my to get my foot in the door towards my career after graduation. Attending FAU is awesome, but being a part of #3 best sports management program in the nation... Read More
Review Date: 3/27/2018
Would Recommend: Yes
Helpful for Career: No
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