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What Can You Do With a Master's Degree in Counseling?

Written by Morgan Westling • Edited by Adrian Ramirez • Updated 6/12/2025

Being a supportive presence is at the heart of what counselors do. If you’re the kind of person others trust in moments of stress or uncertainty, a career in counseling could be a natural fit. It’s a deeply personal and impactful profession where your work can change lives. With growing awareness around mental health, the demand for counselors continues to rise across schools, healthcare settings, and community organizations. 

A master’s degree in counseling is how many people take the next step toward this kind of work. It’s a chance to build on your empathy with hands-on training and professional skills. And thanks to the rise of online master’s in counseling programs, you can earn your degree while still managing other parts of your life like work, family, or caregiving.

In this guide, we offer a look at what a master’s program in counseling involves, what careers it can lead to, and how to choose a program that meets your goals.

Written by Morgan Westling • Edited by Adrian Ramirez • Updated 6/12/2025

Being a supportive presence is at the heart of what counselors do. If you’re the kind of person others trust in moments of stress or uncertainty, a career in counseling could be a natural fit. It’s a deeply personal and impactful profession where your work can change lives. With growing awareness around mental health, the demand for counselors continues to rise across schools, healthcare settings, and community organizations. 

A master’s degree in counseling is how many people take the next step toward this kind of work. It’s a chance to build on your empathy with hands-on training and professional skills. And thanks to the rise of online master’s in counseling programs, you can earn your degree while still managing other parts of your life like work, family, or caregiving.

In this guide, we offer a look at what a master’s program in counseling involves, what careers it can lead to, and how to choose a program that meets your goals.

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What is a Master’s Degree in Counseling?

A master’s degree in counseling takes up to three years to complete and gives you the tools to help people work through tough things like anxiety, relationship challenges, or addiction. In a counseling master's program, you’ll take courses on human development, counseling techniques, ethics, and cultural awareness, and you’ll also work with real clients through supervised clinical hours.

You can focus your studies in areas that match your interests, like school counseling or marriage and family therapy. If your interests lean more toward research or diagnostics, you might want to check out a master’s in clinical psychology.

Many programs are available online and offer the same quality education as in-person options but with more flexibility. To apply, you’ll need a related bachelor’s degree, a few letters of recommendation, and a personal statement about why you’re pursuing the field. If you’re browsing programs outside the U.S., don’t worry if you see “master's in counselling” spelled with two Ls—it’s just the British version.

How Far a Bachelor’s in Counseling Can Take You

If you’re just starting out, you might want to know how far a bachelor’s in counseling can take you. With a degree in counseling, psychology, or human services, you can pursue entry-level roles like case manager, behavioral health technician, or support specialist. These positions offer helpful experience but don’t involve working independently with clients.



A main limitation of a bachelor’s degree in counseling is the scope of work. To qualify for licensure and provide therapy, you’ll need a master's degree.


A main limitation of a bachelor’s degree in counseling is the scope of work. What you're able to do can vary by state, but most roles will focus on support or coordination rather than direct clinical care. Salaries also range widely. While support roles pay around $45,000, pay for leadership roles like a social and community service manager can .

To qualify for licensure and provide therapy, you’ll need a master's degree. Most graduate programs in counseling accept students from a variety of academic backgrounds, as long as you meet the prerequisites and show a strong interest in counseling work.

Careers with a Master’s in Counseling

A top reason people choose to earn a master’s in counseling is to step into a licensed role where they can make a difference in people’s lives. This degree opens up a wide range of career paths, each offering the chance to support different groups and meet unique needs.

Below are some of the most common careers you can pursue with a master’s degree in counseling:

Mental Health Counselor

This role centers on supporting people dealing with anxiety, depression, trauma, grief, and other mental health challenges. Mental health counselors often work in outpatient clinics, hospitals, residential treatment centers, or private practices. Curious about what this path looks like? Take a look at our online counseling psychology degree options to learn more.

School Counselor

School counselors are the ones students turn to for emotional support and help navigating conflict. Most work in elementary, middle, or high schools, though some move into college settings as well. If this sounds like your kind of work, check out our list of affordable online master’s in school counseling programs to explore your options.

Marriage and Family Therapist

Couples and families often need support as they work through challenges like communication struggles or major transitions. Marriage and family therapists help them strengthen relationships and find healthier ways to connect. Many work in private practice, while others join clinics or group practices. You can check out the best online master's in family therapy degrees to find highly regarded programs, or view the most affordable online MFT degrees for more cost-conscious degrees.

Substance Abuse Counselor

Recovery is a lifelong journey, and substance abuse counselors play a big part in getting people through it. This growing field includes roles in rehab centers, detox units, outpatient programs, and community health organizations. Master's in substance abuse counseling programs can be very affordable.

Rehabilitation Counselor

For people living with disabilities or chronic conditions, rehabilitation counselors offer both support and strategy to meet personal and professional goals. These roles are often found in hospitals, veterans affairs centers, nonprofits, or government programs.

To work in any of these roles, you’ll need a license. Requirements vary by state and specialty but often include completing a , logging 600 to 3,000 supervised clinical hours, and passing an exam like the National Counselor Exam (). Some specialties may also require ongoing education to keep your license current.

Salary Potential with a Master’s Degree in Counseling

It’s understandable to wonder about salary when you’re thinking about going back to school. While counseling isn’t known for big paychecks, many people find the work rewarding and the income steady enough to build a lasting career.

How much you earn depends on your role, where you work, and your level of experience. Here’s a look at median annual salaries based on 2022 data from the U.S. Bureau of Labor Statistics ():

Your earning potential doesn’t stop at these base numbers. Salaries often increase with licensure, specialized certifications, and hands-on experience. Counselors who build their own private practice may earn more once they’ve established a strong client base. 

These counseling careers are also likely to provide great job security. As with many health-related fields, counselors and therapists are at by AI. And projected job growth rates tend to be much higher than the national average:

Is a Master’s Degree in Counseling Worth It?

For a lot of people, getting a master’s in counseling is less about the money and more about doing work that feels meaningful. If you’re someone who wants a career that aligns with your values and pushes you to grow, this path can be incredibly fulfilling.

That said, it’s still a big investment. Most programs take two to three years and include clinical hours on top of your regular coursework. Tuition can also be steep, depending on the school and where you live. Master’s in counseling online programs can be more affordable and may make it easier to earn the degree without stepping away from other responsibilities.

Expert Advice from a Licensed Therapist

Headshot of Clint Kreider

LMFT

Clint Kreider is an experienced Licensed Marriage and Family Therapist specializing in relationship issues, men's mental health, and depression. As Clinical Director at Zoe Behavioral Health and a private practitioner at CK Therapy, he provides therapy for individuals, couples, and families. With a Master of Science in Clinical Psychology from Vanguard University, he integrates attachment-based, CBT, and emotionally focused therapy approaches to support clients.

Clint Kreider, Clinical Director at Zoe Behavioral Health and LMFT practitioner at CK Therapy, has seen firsthand how valuable the degree can be, but he also encourages future students to think beyond the diploma. He says, “Whether online or on-campus, your education is the foundation, but the heart of this work is showing up, day after day, being willing to listen deeply in a world that’s forgotten how."

If you’re thinking about this field, Kreider suggests getting a wide range of internship experience early on. He also recommends looking into certifications like trauma-informed care, play therapy, or working with specific populations to broaden your opportunities after graduation. 

There’s also the emotional payoff to think about. Many counselors say the real reward is being able to support someone during a turning point in their life. The work can be challenging, and burnout is something to watch out for, but if you’re someone who loves to make others feel seen, the long-term satisfaction can be well worth it.

Counseling Might Be Right for You If…

People are drawn to counseling for all kinds of reasons, but those who thrive in this field often share a few common traits. If any of these sound like you, there’s a good chance you’d feel right at home in a master’s program in counseling:

  • Friends often turn to you for advice or a listening ear.
  • You’re curious about why people think, feel, and behave the way they do.
  • Helping others gives you energy, and you’d love to do it in a more structured, professional way.
  • You’re open to learning about your own patterns, biases, and triggers and growing from that insight.
  • You’re ready to commit to a path that’s as much about personal growth as it is about academic learning.

Kreider puts it this way: "Therapy isn’t a career—it’s a calling that requires you to grow as fiercely as your clients." If the idea of doing that kind of deep, reflective work excites you more than it scares you, you might already be thinking like a future counselor.

Choosing the Right Master’s Program in Counseling

There’s no shortage of master’s in counseling programs out there, but not all of them will match your goals or learning style. If you're leaning toward in-person classes or need the flexibility of an online format, it's useful to know what really matters when comparing your options.

Start with Accreditation

Accreditation is key. Look for programs approved by the Council for Accreditation of Counseling and Related Educational Programs (CACREP). This ensures your training meets industry standards and prepares you for licensure. If you’re aiming to become a marriage and family therapist, check for COAMFTE accreditation too.

Choose a Focus That Fits You

Most programs let you specialize in areas like school counseling, clinical mental health, substance abuse work, or rehabilitation. Some programs even offer unique tracks like art therapy or trauma counseling. Find a program that supports the kind of work you see yourself doing every day.

Understand the Hands-On Requirements

Supervised clinical hours are a big part of the degree. Be sure to check how many are required and what kind of support the school provides in finding placements. Some online programs match you with local sites, while others leave it up to you.

Pick a Format That Works with Your Life

If you’re balancing a job or just prefer learning from home, online programs can offer the flexibility you need. Aim for programs with live sessions or interactive components not just video lectures. Hybrid options, which mix online coursework with occasional in-person meetups, can be a great middle ground.

Look into Real-World Outcomes

Before committing, take a peek at graduation rates, licensure exam pass rates, and where recent grads are working. Schools that share this info upfront tend to stand behind the quality of their programs.

Checklist: What to Look for in a Master’s Program in Counseling

To sort through your options, here’s a list of what to look for as you research schools:

  • CACREP or COAMFTE accreditation

  • Specializations that align with your career goals

  • Support for completing clinical or internship hours locally

  • Flexible format (online, in-person, or hybrid)

  • Live or interactive components (especially if choosing an online format)

  • Strong licensure exam prep and support

  • Transparent graduation and job placement rates

  • Faculty with real-world counseling experience

  • Student support services and mentoring opportunities

  • Affordability and access to financial aid or scholarships

Keep this checklist on hand as you navigate our rankings of the best master’s in counseling online programs and the most affordable online master's degrees in counseling.

Finding Your Path Forward

It’s normal to feel unsure about what comes after graduation when you're drawn to work that’s people-centered and emotionally meaningful. Counseling offers a path where your empathy, patience, and ability to listen can become the foundation of a purposeful and impactful career.

When you start looking into programs, don’t get stuck on prestige or perfect plans. Focus on what matters to you—flexibility, support, solid training, or a path that aligns with how you want to show up in the world. The right program will help you build those skills while letting you stay grounded in your life outside of school.

FAQs About Master's Degrees in Counseling

What can you do with a master’s in counseling?


With a master’s degree in counseling, you can work as a mental health counselor, school counselor, marriage and family therapist, or substance abuse counselor. Jobs are found in schools, clinics, hospitals, rehab centers, and private practice. Most roles require licensure, which your degree prepares you for.

Is an online master’s in counseling respected?


Yes, as long as it’s accredited by CACREP. Online master’s degree in counseling programs follow the same curriculum as in-person ones and still include supervised clinical hours. They’re a solid option if you’re balancing work or other responsibilities.

How long does it take to complete a master’s in counseling?


Most master’s in counseling programs take two to three years. Online options may offer part-time, full-time, accelerated, or self-paced formats, so your timeline can vary.

What is the average salary with a master's in counseling?


A master's in counseling salary varies by specialization and setting. According to the BLS, mental health and substance abuse counselors earn around $49,710 per year. School counselors and marriage and family therapists typically earn $56,000–$60,000. With experience or private practice, you could earn more.

What types of counseling can I specialize in during my degree?


Common specializations include clinical mental health counseling, school counseling, marriage and family therapy, and substance abuse counseling. Some programs also offer tracks like trauma, grief, or play therapy.

Are there affordable online counseling master’s programs?


Yes, some public universities offer affordable online counseling master’s programs, especially those with flat-rate tuition. You can check out our rankings of the most affordable options to get started.

What’s the difference between a master’s in counseling and social work?


A master’s in counseling focuses on mental health and talk therapy. A master’s in social work prepares you for broader roles like advocacy, case management, and clinical social work. Both can lead to licensure but differ in scope.

Is licensure required to work in counseling after graduation?


Yes, most counseling roles require licensure, which means completing a CACREP-accredited degree, logging supervised clinical hours, and passing an exam. Your program will guide you through the process.

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